IAB warns of ‘measurement blackout’ as marketer priorities remain misaligned
Dive Brief: Marketer spending on third-party audience data increased 8.1% year-on-year to $13.3 billion in 2021, double the rate increase...
Marketing
Inside Folgers’ plan to swap its fusty reputation for punk-rock rebelliousness
Folgers has a reputation problem. In an era where bespoke coffee blends have firmly settled into the U.S. mainstream, the...
WPP gains early access to Instacart ad products in latest retail media bet
Dive Brief: WPP entered an agreement with Instacart that provides clients early access to the online grocery platform's latest ad...
Michelob Ultra’s ‘Superior Bowl’ ad promotes gender equality in sports
Dive Brief: Michelob Ultra will run three ads during the Super Bowl to showcase its core light beer, Pure Gold...
Burger King puts creative, media accounts into review as RBI reshape continues
Dive Brief: Burger King U.S. has put its creative and media accounts up for review, according to details emailed to...
Weee taps filmmaker to amplify storytelling, social commerce
Dive Brief: Ethnic e-grocer Weee announced on Monday it has brought filmmaker Jon M. Chu on to be chief creative...
Miller spars with Bud Light over low calorie counts
Dive Brief: Miller64, a light beer produced by Molson Coors, takes aim at Bud Light Next, a light beer from...
TikTok and Instagram: Using both platforms for ultimate success
The following is a guest post by Francisco Schmidberger, the co-founder of the Link Agency. Opinions are the authors' own....
Pringles pops open refresh with new campaign
Dive Brief: Pringles has launched its first refresh since 2018 with the new "Mind Popping" global campaign, per information emailed...
Cameo matures beyond celebrity videos with NFT membership
Dive Brief: Personalized video app Cameo is opening a community of "talent and fans along with web3 enthusiasts" through non-fungible...
