TikTok and Instagram: Using both platforms for ultimate success
The following is a guest post by Francisco Schmidberger, the co-founder of the Link Agency. Opinions are the authors' own....
Marketing
Pringles pops open refresh with new campaign
Dive Brief: Pringles has launched its first refresh since 2018 with the new "Mind Popping" global campaign, per information emailed...
Cameo matures beyond celebrity videos with NFT membership
Dive Brief: Personalized video app Cameo is opening a community of "talent and fans along with web3 enthusiasts" through non-fungible...
Innovid acquires TVSquared in quest to realize cross-platform measurement
Dive Brief: Innovid, the ad-tech firm focused on connected TV (CTV), is acquiring measurement and attribution platform TVSquared in a...
Snapchat’s AR shopping upgrade points to social commerce future
Snapchat's rollout of updated shopping features is another sign that social networks see a bright future in e-commerce. Parent company...
Amazon reveals ad services revenue as segment hits $9.7B
Dive Brief: Amazon's advertising services generated $9.7 billion in revenue in the fourth quarter, a 32% year-on-year gain, according to...
Lifewtr commissions NFTs, debuts TikTok for Black History Month
Dive Brief: PepsiCo bottled water brand Lifewtr is expanding its Black Art Rising initiative through a partnership with actress and...
GameStop plots NFT marketplace with Immutable X partnership
Dive Brief: GameStop has tapped Immutable X as a technology partner and platform to launch a marketplace for non-fungible tokens, according...
Facebook user growth stagnates while commerce bets see ‘meaningful slowdown’
Dive Brief: Meta Platforms' revenue derived from advertising grew 20% year-on-year in the fourth quarter to hit $36.2 billion, per...
Truly cracks open love with contest to encourage Valentine’s Day first dates
Dive Brief: Truly Hard Seltzer, which is owned by the Boston Beer Co., announced a sweepstakes to reward drinkers 21...
