Mobile ad spend leapt 23% in 2021, on track to hit $350B this year
Dive Brief: Mobile ad spending saw 23% year-over-year growth in 2021, reaching $295 billion, according to App Annie's State of...
Marketing
Progressive inks esports naming rights deal in latest sign of category’s maturation
Dive Brief: Progressive Insurance signed a multiyear, exclusive naming rights deal with esports organization Immortals, which is known for its...
Tic Tac inspires kindness and connection via AR messaging
Dive Brief: Tic Tac launched limited-edition packs featuring positive messages that seek to inspire kindness and personal connection, according to...
SmileDirectClub’s strategy for TikTok blends tweaking TV ads and fresh content
SmileDirectClub has ramped up its advertising on TikTok after seeing strong results on the buzzy social video app. Amid its...
Marriott seeks TikTok creators to drive content around loyalty program
Dive Brief: Marriott International is using TikTok to find three people to create content for the brand while they travel...
Campaign Trail: Dole fuels nutrition mission with meme-inspired ‘Hold My Fruit Bowl’
Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View...
Walmart signals metaverse plans with trademark applications around virtual goods, NFTs
Dive Brief: Walmart filed a series of trademark applications late last month that indicate the retailer has bigger plans for...
TV tops in video for reaching advertisers’ goals, survey finds
Dive Brief: TV, in all forms including connected TV, is newly considered the most valuable video format for achieving advertisers'...
As events again go virtual, marketing takeaways from a timely metaverse activation
Marketers are itching to see what's possible in the metaverse, and recent COVID-19 disruptions could create a fertile testing ground....
Top trends that will shape media strategy in 2022
The following is a guest post by Jennifer Mandeville, director of media strategy at Merkle. Opinions are the authors' own....
