Budweiser embraces ‘Bones & Bud’ meme with life-size beer pillow
Dive Brief: Budweiser has tapped into a Halloween meme featuring 12-foot skeleton figures that quickly sold out at Home Depot....
Marketing
Mondelez CFO redirecting travel, real estate funds to marketing
Dive Brief: Mondelez CFO Luca Zaramella said Mondelez International, the Chicago, Illinois-based snack food manufacturer, is reallocating funds towards marketing....
P&G’s pledge for social change embraces ‘progress, not perfection’
Major marketers appear to be embracing controversy as a branding strategy at a higher clip in recent history, producing boundary-pushing...
Social listening enabled Kroger’s speedy pandemic marketing response
Kroger, the 136-year-old grocery giant, heavily depended on social listening to execute an efficient marketing strategy as the coronavirus pandemic...
Teens’ evolving brand preferences: TikTok displaces Instagram and Shein beats out Nike
Dive Brief: Teens' brand preferences have changed in recent months, with TikTok now the group's second favorite social media platform,...
Top Ramen gets in on fake C-suite job trend with Chief Noodle Officer search
Dive Brief: Nissin Foods, the company behind brands including Top Ramen, announced its search for a Chief Noodle Officer. In...
Frosted Mini-Wheats fights pandemic boredom with ‘Morning Craze’ board game
Dive Brief: Kellogg's cereal brand Frosted Mini-Wheats is giving families a chance to win a board game inspired by the morning...
How Kimberly-Clark navigates a digital ecosystem where every ad platform is a walled garden
Deprecation of third-party cookies is a topic that has loomed large over Advertising Week, as marketers grapple with the sunsetting...
Kraft asks consumers to ‘send noods’ in latest marketing provocation
Dive Brief: Kraft Mac & Cheese is letting consumers send their friends and families boxes of its product in a...
McDonald’s continues celebrity menus with reggaeton star J Balvin
Dive Brief: McDonald's has added a new menu item, the J Balvin Meal, which is named after the popular reggaeton...
