Trolli debuts video game to win over young consumers
Dive Brief: Trolli is launching its debut video game, "Deliciously Dark Escape," according to details emailed by the Ferrara candy...
Marketing
TikTok flaunts its good vibes in TV ad centered on viral ‘Dreams’ video
Dive Brief: TikTok debuted a new commercial, "Good Vibes," that centers on a post that has taken the internet by...
PepsiCo speeds up shift toward streaming, digital as holidays loom
PepsiCo has sped up shifting marketing investments away from linear media and toward streaming and digital platforms as the coronavirus...
Campaign Trail: Dickies spotlights DIY spirit and its power to inspire during pandemic
Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View...
Sour Patch Kids turns the tables on Halloween trick-or-treating
Dive Brief: Sour Patch Kids candy is helping families celebrate Halloween safely by hosting a reverse trick-or-treating event around the...
Mars partners with Disney for Halloween short film series amid altered holiday
Dive Brief: Candy maker Mars is sponsoring the Bite Size Halloween series, which showcases short films to help families celebrate...
Wells Fargo cracked empowerment formula as advertising heated up in Q3, analysis finds
Dive Brief: Wells Fargo commanded the top three spots for ads that were empowering to viewers in a new Ace...
Budweiser embraces ‘Bones & Bud’ meme with life-size beer pillow
Dive Brief: Budweiser has tapped into a Halloween meme featuring 12-foot skeleton figures that quickly sold out at Home Depot....
Mondelez CFO redirecting travel, real estate funds to marketing
Dive Brief: Mondelez CFO Luca Zaramella said Mondelez International, the Chicago, Illinois-based snack food manufacturer, is reallocating funds towards marketing....
P&G’s pledge for social change embraces ‘progress, not perfection’
Major marketers appear to be embracing controversy as a branding strategy at a higher clip in recent history, producing boundary-pushing...
