Influencers gain acceptance in traditional media campaigns, study finds
Dive Brief: Almost three quarters (73%) of marketers in the U.S., U.K. and Germany said they put more resources into...
Marketing
Cadillac nods to bravery, resilience in Escalade’s Regina King ad
Dive Brief: Cadillac will be ushering in its new Escalade design and auto technology with a campaign featuring award-winning actress...
Walmart to revamp 1K stores with mobile app in mind
Dive Brief: Walmart plans to role out a new concept to 200 of its Supercenters this year and to 1,000...
Advertisers care more about transparency in TV upfronts than timing, study finds
Dive Brief: Fifty-seven percent of advertisers are most concerned with outcomes measurement, and 50% most want transparency in upfront buying,...
Facebook names new CMO as it looks to meld trust-building with tech focus
Dive Brief: Facebook promoted Alex Schultz, vice president of product growth and analytics, to chief marketing officer, the executive announced...
Dos Equis commits to making football fans’ Saturdays fun again
Dive Brief: Heineken-owned beer brand Dos Equis wants to "Save our Saturdays" by encouraging consumers to text "S.O.S." in a...
How Crocs stepped up during the pandemic and built on fans’ trust
After shoemaker Crocs' fourth collaboration with singer Post Malone sold out in two hours, the brand received fan mail last...
Barefoot Wine toasts beauty experience of Black women with video series
Dive Brief: Barefoot Wine on Tuesday launched “We Stan for Her," a four-part web series highlighting the beauty experience of...
Oreo celebrates human connections made during lockdown in new ad
Dive Brief: Mondelez's Oreo cookie brand launched a campaign in the U.K. to celebrate the connections people made with each...
J.M. Smucker ditches berries for more stylized identity
Dive Brief: J.M. Smucker Co. revamped its visual identity, abandoning the familiar strawberries, leaves and countrified typeface for a more...
