‘The Bachelorette’ returns with drive-in premiere hosted by PopSugar, ABC, YouTube TV
Dive Brief: Reality show "The Bachelorette" next week will return for its 16th season with its first drive-in experience before...
Marketing
Candy ad spend decreases 19% while product sales increase before Halloween
Dive Brief: The number of candy ads with Halloween messaging has increased by 17% for month-to-date this year from 2019,...
Hyundai revs up new Elantra with TV ads, AR showcases and gaming
Dive Brief: Hyundai is promoting its 2021 Elantra with a heavily digital campaign, the company announced. Two new ads will...
Mars Wrigley’s virtual Halloween lets consumers collect candy credits in costumed avatars
Dive Brief: Mars Wrigley, the confectioner behind brands like M&Ms, Snickers, Twix and Skittles, this week launched a month-long virtual...
S.Pellegrino swaps signature dishes between NY, LA restaurants
Dive Brief: S.Pellegrino, the brand of mineral water owned by Nestlé Waters, this month is launching a "Destination Dining" series that will...
Mondelez lays out marketing strategy for a post-cookie future
Like most marketers, packaged foods giant Mondelez International is reevaluating its strategy for a world where third-party cookies are set...
Taco Bell sets up personalized taco gifting service ahead of holiday rush
Dive Brief: Taco Bell is rolling out a service on its website and app that allows customers to send people...
Influencers gain acceptance in traditional media campaigns, study finds
Dive Brief: Almost three quarters (73%) of marketers in the U.S., U.K. and Germany said they put more resources into...
Cadillac nods to bravery, resilience in Escalade’s Regina King ad
Dive Brief: Cadillac will be ushering in its new Escalade design and auto technology with a campaign featuring award-winning actress...
Walmart to revamp 1K stores with mobile app in mind
Dive Brief: Walmart plans to role out a new concept to 200 of its Supercenters this year and to 1,000...
