Advertisers care more about transparency in TV upfronts than timing, study finds
Dive Brief: Fifty-seven percent of advertisers are most concerned with outcomes measurement, and 50% most want transparency in upfront buying,...
Marketing
Facebook names new CMO as it looks to meld trust-building with tech focus
Dive Brief: Facebook promoted Alex Schultz, vice president of product growth and analytics, to chief marketing officer, the executive announced...
Dos Equis commits to making football fans’ Saturdays fun again
Dive Brief: Heineken-owned beer brand Dos Equis wants to "Save our Saturdays" by encouraging consumers to text "S.O.S." in a...
How Crocs stepped up during the pandemic and built on fans’ trust
After shoemaker Crocs' fourth collaboration with singer Post Malone sold out in two hours, the brand received fan mail last...
Barefoot Wine toasts beauty experience of Black women with video series
Dive Brief: Barefoot Wine on Tuesday launched “We Stan for Her," a four-part web series highlighting the beauty experience of...
Oreo celebrates human connections made during lockdown in new ad
Dive Brief: Mondelez's Oreo cookie brand launched a campaign in the U.K. to celebrate the connections people made with each...
J.M. Smucker ditches berries for more stylized identity
Dive Brief: J.M. Smucker Co. revamped its visual identity, abandoning the familiar strawberries, leaves and countrified typeface for a more...
Budweiser teams with Detroit rapper Big Sean to rep Michigan
Dive Brief: Budweiser has collaborated with Detroit rapper Big Sean on a limited-edition Tall Boy 25-ounce can, according to an...
Under Armour’s digital push continues through slumped financials
Dive Brief: Under Armour is in the midst of shifting from a product-led approach to customer-led as the company focuses...
Acura accelerates into AR, cinematic ads with multichannel push for TLX
Dive Brief: Acura's newly available 2021 TLX sport sedan stars in a new 60-second ad shot in the style of...
