Budweiser teams with Detroit rapper Big Sean to rep Michigan
Dive Brief: Budweiser has collaborated with Detroit rapper Big Sean on a limited-edition Tall Boy 25-ounce can, according to an...
Marketing
Under Armour’s digital push continues through slumped financials
Dive Brief: Under Armour is in the midst of shifting from a product-led approach to customer-led as the company focuses...
Acura accelerates into AR, cinematic ads with multichannel push for TLX
Dive Brief: Acura's newly available 2021 TLX sport sedan stars in a new 60-second ad shot in the style of...
Absolut promotes voting with its first TV ad in 3 years
Dive Brief: Pernod Ricard USA announced its forthcoming "Vote First, Drink Second" campaign ahead of the 2020 presidential election. The...
TikTok avoids US ban on new downloads in last-minute ruling
Dive Brief: A federal judge temporarily blocked a Trump administration order to ban new downloads of TikTok from app stores...
Nearly half of consumers will try new brands if the ad is relevant
Dive Brief: Nearly half (44%) of consumers report trying new brands after seeing a relevant ad, per a study by...
Campaign Trail: Tecate’s visual refresh embodies its modern messaging
Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View...
Cream of Wheat chef will be removed from packaging, B&G says
Dive Brief: B&G Foods will remove the image of a Black chef from the packaging of its Cream of Wheat,...
E-commerce ad spend to surge 18% amid overall decline, WARC says
Dive Brief: Brands are expected to spend $58 billion on e-commerce advertising this year, according to a new WARC report. Ad...
Mucinex merges direct mail, mobile to drive omnichannel trial experience
Promoting a product that combats coughing and sneezing might not seem like the biggest marketing challenge during a pandemic, but...
