Social listening enabled Kroger’s speedy pandemic marketing response
Kroger, the 136-year-old grocery giant, heavily depended on social listening to execute an efficient marketing strategy as the coronavirus pandemic...
Marketing
Teens’ evolving brand preferences: TikTok displaces Instagram and Shein beats out Nike
Dive Brief: Teens' brand preferences have changed in recent months, with TikTok now the group's second favorite social media platform,...
Top Ramen gets in on fake C-suite job trend with Chief Noodle Officer search
Dive Brief: Nissin Foods, the company behind brands including Top Ramen, announced its search for a Chief Noodle Officer. In...
Frosted Mini-Wheats fights pandemic boredom with ‘Morning Craze’ board game
Dive Brief: Kellogg's cereal brand Frosted Mini-Wheats is giving families a chance to win a board game inspired by the morning...
How Kimberly-Clark navigates a digital ecosystem where every ad platform is a walled garden
Deprecation of third-party cookies is a topic that has loomed large over Advertising Week, as marketers grapple with the sunsetting...
Kraft asks consumers to ‘send noods’ in latest marketing provocation
Dive Brief: Kraft Mac & Cheese is letting consumers send their friends and families boxes of its product in a...
McDonald’s continues celebrity menus with reggaeton star J Balvin
Dive Brief: McDonald's has added a new menu item, the J Balvin Meal, which is named after the popular reggaeton...
Secret provides direct assistance to support women affected by COVID-19
Dive Brief: Secret on Monday kicked off its #RaiseItUp initiative, an effort aimed at supporting women's equality programs in partnership...
Instagram brings shopping to Reels, IGTV as commerce commands social spotlight
Dive Brief: Instagram is expanding shopping capabilities to Reels, its new feature for sharing short video clips, and livestreaming service...
Hostess tries to keep Halloween fun as festivities look different this year
Dive Brief: Hostess Brands launched the "Bring Hostess Halloween Home" campaign, which will include a three-week series of content about...
