Secret provides direct assistance to support women affected by COVID-19
Dive Brief: Secret on Monday kicked off its #RaiseItUp initiative, an effort aimed at supporting women's equality programs in partnership...
Marketing
Instagram brings shopping to Reels, IGTV as commerce commands social spotlight
Dive Brief: Instagram is expanding shopping capabilities to Reels, its new feature for sharing short video clips, and livestreaming service...
Hostess tries to keep Halloween fun as festivities look different this year
Dive Brief: Hostess Brands launched the "Bring Hostess Halloween Home" campaign, which will include a three-week series of content about...
‘The Bachelorette’ returns with drive-in premiere hosted by PopSugar, ABC, YouTube TV
Dive Brief: Reality show "The Bachelorette" next week will return for its 16th season with its first drive-in experience before...
Candy ad spend decreases 19% while product sales increase before Halloween
Dive Brief: The number of candy ads with Halloween messaging has increased by 17% for month-to-date this year from 2019,...
Hyundai revs up new Elantra with TV ads, AR showcases and gaming
Dive Brief: Hyundai is promoting its 2021 Elantra with a heavily digital campaign, the company announced. Two new ads will...
Mars Wrigley’s virtual Halloween lets consumers collect candy credits in costumed avatars
Dive Brief: Mars Wrigley, the confectioner behind brands like M&Ms, Snickers, Twix and Skittles, this week launched a month-long virtual...
S.Pellegrino swaps signature dishes between NY, LA restaurants
Dive Brief: S.Pellegrino, the brand of mineral water owned by Nestlé Waters, this month is launching a "Destination Dining" series that will...
Mondelez lays out marketing strategy for a post-cookie future
Like most marketers, packaged foods giant Mondelez International is reevaluating its strategy for a world where third-party cookies are set...
Taco Bell sets up personalized taco gifting service ahead of holiday rush
Dive Brief: Taco Bell is rolling out a service on its website and app that allows customers to send people...
