Hornitos Tequila to provide essentials, citizenship resources to immigrants
Dive Brief: Hornitos Tequila on Wednesday launched "A Fair Shot," an initiative which aims to support the near- and long-term...
Marketing
Retailers get out the vote
Elections have emerged as a unique marketing opportunity for retailers. This year is no different, although — with the world...
Reddit offers stronger brand-safety controls with tiered ad inventory
Dive Brief: Social discussion platform Reddit today is introducing inventory types for its ad offering, per a blog post. The feature is...
Uncle Ben’s becomes Ben’s Original in ‘brand evolution’
Dive Brief: Mars Food is renaming its Uncle Ben's rice brand Ben's Original, the company announced. Three months ago, as...
Callaway taps Kevin Nealon to tee up new clubs as interest in golf surges
Dive Brief: Golf company Callaway partnered with entertainer and golf enthusiast Kevin Nealon in a new campaign aimed at combating...
Consumers and marketers at odds over ad preferences, Kantar study finds
Dive Brief: Marketers worldwide tend to prefer advertising on established digital platforms such as YouTube, contrasting with consumer sentiment that's...
With real-world experiences scarce, consumers warm to immersive tech, Accenture study says
Dive Brief: 61% of surveyed consumers said they would be more likely to buy from a brand that uses immersive...
How Ryder’s first ads about its supply chain business lifted lead volume 21%
As e-commerce soars due to the coronavirus pandemic's effects on daily life, a company's supply chain is more essential than...
General Mills reboots ’80s cereal flavors with livestreamed event
Dive Brief: General Mills is promoting the return of former recipes for popular cereals with a live event targeting people...
Foot Locker steps up outreach for sneakerheads via Google Slides hub
Dive Brief: Foot Locker has created an online destination for Nike Air Max fans that leverages Google Slides to offer...
