Absolut promotes voting with its first TV ad in 3 years
Dive Brief: Pernod Ricard USA announced its forthcoming "Vote First, Drink Second" campaign ahead of the 2020 presidential election. The...
Marketing
TikTok avoids US ban on new downloads in last-minute ruling
Dive Brief: A federal judge temporarily blocked a Trump administration order to ban new downloads of TikTok from app stores...
Nearly half of consumers will try new brands if the ad is relevant
Dive Brief: Nearly half (44%) of consumers report trying new brands after seeing a relevant ad, per a study by...
Campaign Trail: Tecate’s visual refresh embodies its modern messaging
Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View...
Cream of Wheat chef will be removed from packaging, B&G says
Dive Brief: B&G Foods will remove the image of a Black chef from the packaging of its Cream of Wheat,...
E-commerce ad spend to surge 18% amid overall decline, WARC says
Dive Brief: Brands are expected to spend $58 billion on e-commerce advertising this year, according to a new WARC report. Ad...
Mucinex merges direct mail, mobile to drive omnichannel trial experience
Promoting a product that combats coughing and sneezing might not seem like the biggest marketing challenge during a pandemic, but...
Hornitos Tequila to provide essentials, citizenship resources to immigrants
Dive Brief: Hornitos Tequila on Wednesday launched "A Fair Shot," an initiative which aims to support the near- and long-term...
Retailers get out the vote
Elections have emerged as a unique marketing opportunity for retailers. This year is no different, although — with the world...
Reddit offers stronger brand-safety controls with tiered ad inventory
Dive Brief: Social discussion platform Reddit today is introducing inventory types for its ad offering, per a blog post. The feature is...
