Snipes, Puma promote voter registration with store kiosks, branded face masks
Dive Brief: Snipes is collaborating with Puma to introduce kiosks at its 95 retail locations equipped with technology to help...
Marketing
How TikTok’s uncertain future and COVID-19 are transforming influencer marketing
Since July, influencers have prepared for a potential ban of TikTok in the U.S., with some testing rival platforms like...
Harry’s honors men who buck the norm in biggest ad campaign yet
Dive Brief: Harry's today is kicking off its largest ad campaign to date. Titled Not the Same, the effort is...
Hormel’s record-setting virtual pizza party woos fans, benefits frontline workers
Dive Brief: Hormel sought the Guinness World Records title for the most users in a virtual pizza party video gathering,...
Oracle, Walmart deal for TikTok tentatively approved, paving way for digital shakeup
Brief: President Trump tentatively approved a deal for Oracle and Walmart to partner with Chinese technology giant ByteDance on creating...
Samsung tests live video shopping to showcase new foldable phone
Dive Brief: Samsung Sweden hosted a live event on Sept. 18 to help people learn more about its latest foldable...
Bud Light spotlights Black-owned eateries in ‘Thursday Night Football’ ads
Dive Brief: Bud Light is promoting Black-owned bars and restaurants that have faced financial hardship during the coronavirus pandemic by...
Patagonia escalates activism with voting rights push before elections
Dive Brief: Patagonia is implementing various measures to help employees and customers to vote in the upcoming presidential election, the...
Burger King puts Whopper recipe on wrappers as part of ‘real food’ push
Dive Brief: Burger King is printing the ingredient list on the wrapping of Whopper sandwiches to show they no longer...
Michelob Ultra seeks ‘chief exploration officer’ to travel to national parks
Dive Brief: Michelob Ultra Pure Gold is offering a six-month salary of $50,000 to a new CEO — as in...
