Uncle Ben’s becomes Ben’s Original in ‘brand evolution’
Dive Brief: Mars Food is renaming its Uncle Ben's rice brand Ben's Original, the company announced. Three months ago, as...
Marketing
Callaway taps Kevin Nealon to tee up new clubs as interest in golf surges
Dive Brief: Golf company Callaway partnered with entertainer and golf enthusiast Kevin Nealon in a new campaign aimed at combating...
Consumers and marketers at odds over ad preferences, Kantar study finds
Dive Brief: Marketers worldwide tend to prefer advertising on established digital platforms such as YouTube, contrasting with consumer sentiment that's...
With real-world experiences scarce, consumers warm to immersive tech, Accenture study says
Dive Brief: 61% of surveyed consumers said they would be more likely to buy from a brand that uses immersive...
How Ryder’s first ads about its supply chain business lifted lead volume 21%
As e-commerce soars due to the coronavirus pandemic's effects on daily life, a company's supply chain is more essential than...
General Mills reboots ’80s cereal flavors with livestreamed event
Dive Brief: General Mills is promoting the return of former recipes for popular cereals with a live event targeting people...
Foot Locker steps up outreach for sneakerheads via Google Slides hub
Dive Brief: Foot Locker has created an online destination for Nike Air Max fans that leverages Google Slides to offer...
Snipes, Puma promote voter registration with store kiosks, branded face masks
Dive Brief: Snipes is collaborating with Puma to introduce kiosks at its 95 retail locations equipped with technology to help...
How TikTok’s uncertain future and COVID-19 are transforming influencer marketing
Since July, influencers have prepared for a potential ban of TikTok in the U.S., with some testing rival platforms like...
Harry’s honors men who buck the norm in biggest ad campaign yet
Dive Brief: Harry's today is kicking off its largest ad campaign to date. Titled Not the Same, the effort is...
