Direct publishers hit harder by coronavirus than programmatic specialists, study finds
Dive Brief: Nearly all (98%) media sellers, a category that includes publishers, media platforms and programmatic companies, believe ad sales...
Marketing
Kellogg snack brands back Overwatch League sweepstakes
Dive Brief: The Kellogg Company's Cheez-It and Pringles snack brands this month launched a sweepstakes for fans of Overwatch League,...
Publicis CEO says ad spending fallout from coronavirus could dwarf ’08 crisis
Dive Brief: Publicis Groupe CEO Arthur Sadoun cautioned that the coronavirus pandemic will lead to a more severe pullback in...
Chipotle’s CMO on how the brand quickly pivoted in response to coronavirus
As the coronavirus continues to disrupt daily life and the global economy, marketers must continue to figure out how to...
Target sponsors Disney’s new Friday Night Movie series
Dive Brief: Disney has partnered with Target on a new Friday Night Movie initiative that aims to supply families stuck...
Marketers predict pandemic will slow ad spend into 2021, study says
Dive Brief: Advertising and marketing executives have become more pessimistic about the effect of the COVID-19 pandemic on ad spending,...
Verizon, Honda, Anheuser-Busch have most empowering COVID-19 ads, study says
Dive Brief: Verizon's Pay It Forward is the most empowering ad with COVID-19 messaging, according to an analysis of the...
Frito-Lay’s internally produced ad highlights virus response efforts
Dive Brief: Frito-Lay debuted a new 60-second ad on "Good Morning America" last week that highlights what the brand is...
Search ad spending could plunge 29% in Q2 as marketers turn taps off
Dive Brief: Search advertising spending in the U.S. could decline anywhere between 8.7% and 14.8% in H1 2020, according to...
Natural Light hosts virtual college graduation on Facebook Live
Dive Brief: Anheuser-Busch beer brand Natural Light announced it will host a virtual college commencement ceremony on Facebook Live to...
