Measure twice, cut what? | Marketing Dive
The following is a guest post from Nancy Smith, president and CEO of Analytic Partners. Opinions are the author's own....
Marketing
Pebbles cereal launches social media video series to support kids, creators
Brief: Pebbles cereal, which is marketed by Post Consumer Brands, launched an educational video series for kids on its website...
Why CPG marketers can’t afford to go dark despite coronavirus risks
As the coronavirus upends industries from travel to restaurants, the consumer packaged goods sector finds itself in an advantageous, but...
During pandemic, consumers prioritize product availability over brand loyalty
Dive Brief: While consumers are still largely shopping in stores during the coronavirus pandemic, 69% of them are purchasing different...
ADT taps user-generated videos for TV, social media push
Dive Brief: Home security firm ADT has launched a new TV and social media campaign using user-generated footage to help...
Fiat Chrysler sponsors virtual concert series on Facebook Live
Dive Brief: Fiat Chrysler Automobiles (FCA) teamed up with Interscope Records to host a virtual concert series aimed at entertaining...
Direct publishers hit harder by coronavirus than programmatic specialists, study finds
Dive Brief: Nearly all (98%) media sellers, a category that includes publishers, media platforms and programmatic companies, believe ad sales...
Kellogg snack brands back Overwatch League sweepstakes
Dive Brief: The Kellogg Company's Cheez-It and Pringles snack brands this month launched a sweepstakes for fans of Overwatch League,...
Publicis CEO says ad spending fallout from coronavirus could dwarf ’08 crisis
Dive Brief: Publicis Groupe CEO Arthur Sadoun cautioned that the coronavirus pandemic will lead to a more severe pullback in...
Chipotle’s CMO on how the brand quickly pivoted in response to coronavirus
As the coronavirus continues to disrupt daily life and the global economy, marketers must continue to figure out how to...
