Peloton restructures marketing around 2 new leadership roles
Dive Brief: Interactive fitness platform Peloton has restructured its marketing leadership, creating two key functions, global marketing and global product...
Marketing
Athleta names interim CMO | Marketing Dive
Dive Brief: Athleta has named a new interim chief marketing officer, Tom Herbst, former CMO of the North Face, Gap...
Apple marketing chief Phil Schiller steps back
Dive Brief: Apple's long-time marketing leader Phil Schiller is moving into another role with the company and Greg (Joz) Joswiak...
Domino’s promotes Art D’Elia to marketing chief
Dive Brief: Domino's Pizza has promoted Art D'Elia, making him the chain's new executive vice president and chief marketing officer,...
Kraft Heinz, Kellogg to rev up marketing substantially in H2 as pandemic windfall continues
Kraft Heinz and Kellogg reported strong Q2 earnings results Thursday, another indication that packaged foods companies continue to see a...
McDonald’s boosts marketing budget $200M to drive recovery
Dive Brief: McDonald's plans to boost its marketing spend for the remainder of the year by $200 million, equaling one...
Back-to-school marketing is more somber under COVID-19, but carries silver linings
From packed yellow buses to doorbuster deals, staples of back-to-school marketing this year are sparse as the coronavirus pandemic casts...
Unilever to invest heavily in marketing, brand innovation after keeping ‘powder dry’ amid pandemic
Dive Brief: Unilever expects to put "significant investment" toward brand campaigns and innovations tailored to the coronavirus pandemic in the...
Coca-Cola plans to boost marketing as lockdowns ease and sales drop 28%
Dive Brief: Coca-Cola's revenue plunged 28% to $7.2 billion in Q2 from a year earlier, but the beverage giant plans...
9 pivotal campaigns that show how marketing transformed in H1
Editor's Note: This is part of a package examining the first half of 2020. Dive into the key trends and...
