Apple marketing chief Phil Schiller steps back
Dive Brief: Apple's long-time marketing leader Phil Schiller is moving into another role with the company and Greg (Joz) Joswiak...
Marketing
Domino’s promotes Art D’Elia to marketing chief
Dive Brief: Domino's Pizza has promoted Art D'Elia, making him the chain's new executive vice president and chief marketing officer,...
Kraft Heinz, Kellogg to rev up marketing substantially in H2 as pandemic windfall continues
Kraft Heinz and Kellogg reported strong Q2 earnings results Thursday, another indication that packaged foods companies continue to see a...
McDonald’s boosts marketing budget $200M to drive recovery
Dive Brief: McDonald's plans to boost its marketing spend for the remainder of the year by $200 million, equaling one...
Back-to-school marketing is more somber under COVID-19, but carries silver linings
From packed yellow buses to doorbuster deals, staples of back-to-school marketing this year are sparse as the coronavirus pandemic casts...
Unilever to invest heavily in marketing, brand innovation after keeping ‘powder dry’ amid pandemic
Dive Brief: Unilever expects to put "significant investment" toward brand campaigns and innovations tailored to the coronavirus pandemic in the...
Coca-Cola plans to boost marketing as lockdowns ease and sales drop 28%
Dive Brief: Coca-Cola's revenue plunged 28% to $7.2 billion in Q2 from a year earlier, but the beverage giant plans...
9 pivotal campaigns that show how marketing transformed in H1
Editor's Note: This is part of a package examining the first half of 2020. Dive into the key trends and...
ANA: Content marketing budgets jumped before pandemic
Dive Brief: Marketers boosted their spending on content marketing in 2019 by an average of 73% over two years, per...
Back to school? Maybe | Marketing Dive
The usual end-of-school euphoria went missing this year, as the COVID-19 pandemic sent students home to complete the semester virtually....
