Mondelez lays out marketing strategy for a post-cookie future
Like most marketers, packaged foods giant Mondelez International is reevaluating its strategy for a world where third-party cookies are set...
Marketing
How TikTok’s uncertain future and COVID-19 are transforming influencer marketing
Since July, influencers have prepared for a potential ban of TikTok in the U.S., with some testing rival platforms like...
Citi elevates brand officer to marketing chief as it looks to unify operations
Dive Brief: Citi promoted Chief Brand Officer Carla Hassan to chief marketing officer as it looks to streamline its marketing...
Sports marketing is no longer the safe bet, but bolder brands could win out
With the cancellation of most major events earlier this year, the return of live sports — albeit with some of...
What’s in a flagship? | Marketing Dive
Gap closing stores isn’t really news. The apparel retailer has been closing hundreds as it works to build back its...
How El Pollo Loco tripled digital sales in 2020 by modernizing its marketing
When Bernard Acoca was named CEO of El Pollo Loco in 2018, the restaurant chain was still spending 98% of...
Facebook marketing chief Antonio Lucio is leaving
Brief: Facebook chief marketing officer Antonio Lucio is leaving the social media giant on Sept. 18, with plans to devote...
Pepsi champions football fans stuck at home as sports marketing shifts focus
With fall fast approaching, marketers would typically be kicking into high gear for the return of professional football, as the...
Buffalo Wild Wings names Target brand manager as new marketing chief
Dive Brief: Buffalo Wild Wings has named Rita Patel as chief marketing officer, a press release announced. Currently a vice...
Subaru shows real California wildfire footage in new cause marketing ad
Dive Brief: Subaru of America has launched a new ad to support its Subaru Loves the Earth initiative, the car...
