TX Whiskey serves Texas cool on ice with new ad campaign
TX Whiskey, which is owned by Pernod Ricard, has teamed up with actor Scoot McNairy ("Narcos" and "Argo") for a...
Marketing
Twitch unveils guaranteed ad income for select creators
Dive Brief: Twitch, which is owned by Amazon, unveiled its Ads Incentive Program (AIP), which aims to make ad revenue...
Walmart launches beauty accelerator, Walmart Start
Dive Brief: In a bid to discover up-and-coming beauty brands, Walmart will launch a beauty accelerator program dubbed Walmart Start,...
Examining the potholes and potential of branded grocery delivery
In an ideal scenario, grocers would have full control over their delivery, offering in-house, branded service with their own workers...
Why you should be taking cross-channel “phygital” shopping seriously
It's the hottest topic. The new "it" thing. You've either got it, or you don't. And after asking more than...
What the Super Bowl and Olympics taught NBCUniversal about the new era of measurement
NBCUniversal has ramped up its efforts to usher in a new era of measurement as the advertising industry grapples with...
Taco Bell’s subscription service boosted rewards members 20%
Dive Brief: Members of Taco Bell’s subscription service, Taco Lover's Pass, are three times more likely to visit a Taco...
Peloton ads track journey of converted skeptics as business challenges mount
UPDATE: Feb. 22, 2022: Peloton has started offering partial refunds for orders that have been hit by delays as a result...
Kind spotlights whole foods by refusing to sell its snack bars
Dive Brief: Kind Snacks will stop selling its prepackaged snacks through its website on March 1 and 2 in an...
Once an afterthought, brand licensing reaps billions for CPGs hungry for growth
Despite an enviable portfolio of iconic billion-dollar brands and widespread recognition, even a well-known company like Hershey sometimes needs a...
