Google’s end to cross-app tracking on Android marks latest advertiser hurtle
Google announcement that its Privacy Sandbox will land on Android marks the next step toward privacy-centric advertising for a mobile...
Marketing
Sally Hansen debuts AR try-on tech for nail polish
Dive Brief: Further expanding its AR try-on tools, Perfect Corp. has teamed up with Sally Hansen to release AgileHand Technology, which...
Michelob Ultra gets in on ’90s nostalgia with NBA Jam team-up
Dive Brief: Michelob Ultra is encouraging fans to "Enjoy it Like It's 1993" with a collection of in-person and online...
Walgreens bolsters retail media network with self-serve programmatic, clean room
Dive Brief: Walgreens Advertising Group announced on Feb. 15 that it will launch self-serve programmatic and clean room offerings, per...
Guinness serves up comradery in new St. Patrick’s Day ad
Dive Brief: Guinness is encouraging consumers to head back into bars this St. Patrick's Day with a new national broadcast...
Google sets its own shakeup to mobile ad IDs, promising less ‘blunt’ approach
Dive Brief: Google is bringing its Privacy Sandbox initiative to the Android mobile operating system amid a period of heightened...
By the numbers: Super Bowl LVI
68 ads shown* 56 unique advertisers 44 minutes of national ad air time* $6.5M price per 30-second ad *Number excludes...
Trade Desk cuts out middlemen like Google with direct access to premium ad inventory
Dive Brief: The Trade Desk is introducing a new product that aims to provide advertisers with more direct access to...
Super Bowl LVI ads stick to old scripts as digital innovations prove divisive
Following a muted big game in 2021, Super Bowl LVI felt like a comeback for television's most-watched event. On-field play...
How the producer economy is changing influencer marketing
Influencer marketing is evolving into what's being called "the producer economy" consisting of content creators who seek to build their...
