Walgreens bolsters retail media network with self-serve programmatic, clean room
Dive Brief: Walgreens Advertising Group announced on Feb. 15 that it will launch self-serve programmatic and clean room offerings, per...
Marketing
Guinness serves up comradery in new St. Patrick’s Day ad
Dive Brief: Guinness is encouraging consumers to head back into bars this St. Patrick's Day with a new national broadcast...
Google sets its own shakeup to mobile ad IDs, promising less ‘blunt’ approach
Dive Brief: Google is bringing its Privacy Sandbox initiative to the Android mobile operating system amid a period of heightened...
By the numbers: Super Bowl LVI
68 ads shown* 56 unique advertisers 44 minutes of national ad air time* $6.5M price per 30-second ad *Number excludes...
Trade Desk cuts out middlemen like Google with direct access to premium ad inventory
Dive Brief: The Trade Desk is introducing a new product that aims to provide advertisers with more direct access to...
Super Bowl LVI ads stick to old scripts as digital innovations prove divisive
Following a muted big game in 2021, Super Bowl LVI felt like a comeback for television's most-watched event. On-field play...
How the producer economy is changing influencer marketing
Influencer marketing is evolving into what's being called "the producer economy" consisting of content creators who seek to build their...
Kia puts 10K Robo Dog NFTs up for adoption
Dive Brief: Kia America is releasing its first nonfungible token (NFT), which is based on Robo Dog, the character featured...
KFC selects MullenLowe as AOR to complete marketing makeover
Dive Brief: KFC U.S. on Feb. 10 selected MullenLowe as its strategic and creative lead agency of record, per a...
Busch Light’s new ad touts growing investment in female NASCAR drivers
Dive Brief: Busch Light in an ad during the Daytona 500 will announce a new program sponsoring every female NASCAR...
