Applebee’s CMO on embracing everything from ’80s nostalgia to metaverse buzz
Last month Applebee's unveiled its "Here's to The Regulars" campaign, a series of 15-, 30- and 60-second ads that highlight...
Marketing
Campaign Trail: Lay’s Super Bowl return kicks off years-long creative roadmap
Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View...
Amazon previews NFL’s shift to streaming with Super Bowl spot
Dive Brief: Amazon's Prime Video will air a 30-second ad during the Super Bowl to promote "Thursday Night Football," which...
Chewy asks pet lovers on TikTok Live date with rescue animals
Dive Brief: Chewy is hosting a TikTok Live event on Feb. 14 to help people find love from rescue animals,...
‘We’re back’: Humor, optimism make a big return in Super Bowl LVI ads
The Super Bowl rarely goes off without a hitch in a good year, let alone a period of volatility. The...
Gartner: A quarter of consumers will use the metaverse daily by 2026
Dive Brief: As companies invest heavily into the metaverse, a Gartner report released on Monday predicts that 25% of people...
NFL opens Snapchat playbook for Super Bowl Sunday
Dive Brief: The NFL is partnering with Snap on a variety of activations around the Super Bowl, per details emailed...
How media conglomerates are plotting the future of measurement and identity
NBCUniversal has two marquee events this month, the Winter Olympics and Super Bowl, that still maintain power to generate viewer...
Walmart, NYX partner with Triller to boost Black creators
Dive Brief: Triller has pledged 50 million guaranteed views to Black creators in February in honor of Black History Month,...
Stella Artois emphasizes hope for the future in Super Bowl spot
As some brands place an emphasis on the virtual world, Stella Artois, owned by Anheuser-Busch InBev, is asking consumers to...
