How media conglomerates are plotting the future of measurement and identity
NBCUniversal has two marquee events this month, the Winter Olympics and Super Bowl, that still maintain power to generate viewer...
Marketing
Walmart, NYX partner with Triller to boost Black creators
Dive Brief: Triller has pledged 50 million guaranteed views to Black creators in February in honor of Black History Month,...
Stella Artois emphasizes hope for the future in Super Bowl spot
As some brands place an emphasis on the virtual world, Stella Artois, owned by Anheuser-Busch InBev, is asking consumers to...
IAB warns of ‘measurement blackout’ as marketer priorities remain misaligned
Dive Brief: Marketer spending on third-party audience data increased 8.1% year-on-year to $13.3 billion in 2021, double the rate increase...
Inside Folgers’ plan to swap its fusty reputation for punk-rock rebelliousness
Folgers has a reputation problem. In an era where bespoke coffee blends have firmly settled into the U.S. mainstream, the...
WPP gains early access to Instacart ad products in latest retail media bet
Dive Brief: WPP entered an agreement with Instacart that provides clients early access to the online grocery platform's latest ad...
Michelob Ultra’s ‘Superior Bowl’ ad promotes gender equality in sports
Dive Brief: Michelob Ultra will run three ads during the Super Bowl to showcase its core light beer, Pure Gold...
Burger King puts creative, media accounts into review as RBI reshape continues
Dive Brief: Burger King U.S. has put its creative and media accounts up for review, according to details emailed to...
Weee taps filmmaker to amplify storytelling, social commerce
Dive Brief: Ethnic e-grocer Weee announced on Monday it has brought filmmaker Jon M. Chu on to be chief creative...
Miller spars with Bud Light over low calorie counts
Dive Brief: Miller64, a light beer produced by Molson Coors, takes aim at Bud Light Next, a light beer from...
