Hormel’s record-setting virtual pizza party woos fans, benefits frontline workers
Dive Brief: Hormel sought the Guinness World Records title for the most users in a virtual pizza party video gathering,...
Marketing
Oracle, Walmart deal for TikTok tentatively approved, paving way for digital shakeup
Brief: President Trump tentatively approved a deal for Oracle and Walmart to partner with Chinese technology giant ByteDance on creating...
Samsung tests live video shopping to showcase new foldable phone
Dive Brief: Samsung Sweden hosted a live event on Sept. 18 to help people learn more about its latest foldable...
Bud Light spotlights Black-owned eateries in ‘Thursday Night Football’ ads
Dive Brief: Bud Light is promoting Black-owned bars and restaurants that have faced financial hardship during the coronavirus pandemic by...
Patagonia escalates activism with voting rights push before elections
Dive Brief: Patagonia is implementing various measures to help employees and customers to vote in the upcoming presidential election, the...
Burger King puts Whopper recipe on wrappers as part of ‘real food’ push
Dive Brief: Burger King is printing the ingredient list on the wrapping of Whopper sandwiches to show they no longer...
Michelob Ultra seeks ‘chief exploration officer’ to travel to national parks
Dive Brief: Michelob Ultra Pure Gold is offering a six-month salary of $50,000 to a new CEO — as in...
Henkel sponsors wellness web series distributed via blockchain
Dive Brief: Henkel, the marketer of Persil, Purex and other home care brands, is sponsoring the first three episodes of...
TikTok downloads banned as of Sunday, setting off new scramble in video app saga
UPDATE: Sept. 18, 2020: This story has been updated to include comments from Evan Horowitz, CEO of agency Movers+Shakers. ...
Havas buys majority stake in Camp + King to expand digital creative network
Dive Brief: Havas Group bought a majority interest in Camp + King, a creative agency with a specialty in digital,...
