Henkel sponsors wellness web series distributed via blockchain
Dive Brief: Henkel, the marketer of Persil, Purex and other home care brands, is sponsoring the first three episodes of...
Marketing
TikTok downloads banned as of Sunday, setting off new scramble in video app saga
UPDATE: Sept. 18, 2020: This story has been updated to include comments from Evan Horowitz, CEO of agency Movers+Shakers. ...
Havas buys majority stake in Camp + King to expand digital creative network
Dive Brief: Havas Group bought a majority interest in Camp + King, a creative agency with a specialty in digital,...
Sparkling water brand Spindrift appears on upcycled hats at New York Fashion Week
Dive Brief: Sparkling water brand Spindrift appeared as part of the latest collection of fashion designer Anna Sui, which was...
Some blue-chip brands see loyalty drop precipitously during pandemic, survey finds
Dive Brief: Twenty percent of the brands on Brand Keys' Loyalty Leaders List are new to the annual survey's top...
Magna: Digital platforms like Amazon remain resilient amid overall ad spending declines
Dive Brief: Advertising revenues slid 17% year-on-year (YoY) to $46 billion in the second quarter of 2020, according a new...
Spotify bands together music and podcasts in global multichannel campaign
Dive Brief: Spotify this month introduced its first global campaign of the year to highlight how its music and podcasts...
Google expands media-buying services as connected TV’s importance grows
Dive Brief: Google has improved the forecasting tool in its Display & Video 360 demand-side platform (DSP) with added support...
Miller Lite turns beer cans into antennas for watching football
Dive Brief: Miller Lite debuted a hybrid digital antenna and beer can to beam live sports into consumers' homes, according...
McDonald’s app offers mock insurance to drive trial of new spicy McNuggets
Brief: McDonald's today is letting users of its mobile app select one of two "Spicesurance" offers when they order new...
