Sparkling water brand Spindrift appears on upcycled hats at New York Fashion Week
Dive Brief: Sparkling water brand Spindrift appeared as part of the latest collection of fashion designer Anna Sui, which was...
Marketing
Some blue-chip brands see loyalty drop precipitously during pandemic, survey finds
Dive Brief: Twenty percent of the brands on Brand Keys' Loyalty Leaders List are new to the annual survey's top...
Magna: Digital platforms like Amazon remain resilient amid overall ad spending declines
Dive Brief: Advertising revenues slid 17% year-on-year (YoY) to $46 billion in the second quarter of 2020, according a new...
Spotify bands together music and podcasts in global multichannel campaign
Dive Brief: Spotify this month introduced its first global campaign of the year to highlight how its music and podcasts...
Google expands media-buying services as connected TV’s importance grows
Dive Brief: Google has improved the forecasting tool in its Display & Video 360 demand-side platform (DSP) with added support...
Miller Lite turns beer cans into antennas for watching football
Dive Brief: Miller Lite debuted a hybrid digital antenna and beer can to beam live sports into consumers' homes, according...
McDonald’s app offers mock insurance to drive trial of new spicy McNuggets
Brief: McDonald's today is letting users of its mobile app select one of two "Spicesurance" offers when they order new...
Nielsen cuts neuromarketing research amid pandemic
Dive Brief: Nielsen Holdings closed most of its neuroscience laboratories that study the effects of media and advertising on the...
How Oracle’s TikTok deal could shake up social media
With skepticism swirling around Oracle's agreement to become the "trusted technology partner" of TikTok in the U.S., marketers will be...
Lay’s ‘Smiles’ packaging returns as counterpoint to masked and unhappy faces
Dive Brief: Lay's potato chips, which is PepsiCo's Frito-Lay unit, is bringing back its limited-run "Smiles" packaging with more than...
