Nielsen cuts neuromarketing research amid pandemic
Dive Brief: Nielsen Holdings closed most of its neuroscience laboratories that study the effects of media and advertising on the...
Marketing
How Oracle’s TikTok deal could shake up social media
With skepticism swirling around Oracle's agreement to become the "trusted technology partner" of TikTok in the U.S., marketers will be...
Lay’s ‘Smiles’ packaging returns as counterpoint to masked and unhappy faces
Dive Brief: Lay's potato chips, which is PepsiCo's Frito-Lay unit, is bringing back its limited-run "Smiles" packaging with more than...
TikTok secures Oracle as ‘trusted technology partner’ in US, which could allay marketer concerns
TikTok has selected Oracle as its "trusted technology partner" in the U.S., according to a statement issued by the enterprise...
Belvedere’s new brand platform ties ingredient simplicity to nature
In times of crisis, many marketers shift gears toward brand-building to garner consumer trust and establish long-term equity. Belvedere is...
‘Got milk?’ creators tap ‘Black-ish’ star for bilingual positive news series
Dive Brief: The California Milk Processor Board, better known as the creators of the "Got milk?" campaign, has produced a...
Campaign Trail: Gap leans on brand heritage in unity-focused campaign
Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View...
Walmart homes in on family, community in first ad push for Walmart+
Dive Brief: Walmart announced the first advertising campaign for its new online membership service, Walmart+, in a blog post by...
Citi elevates brand officer to marketing chief as it looks to unify operations
Dive Brief: Citi promoted Chief Brand Officer Carla Hassan to chief marketing officer as it looks to streamline its marketing...
Pepsi creates team-specific videos, contests and packaging for homebound NFL fans
Dive Brief: Pepsi detailed team-specific components of its "Made for Football Watching" campaign for four teams via separate press releases. The...
