TikTok secures Oracle as ‘trusted technology partner’ in US, which could allay marketer concerns
TikTok has selected Oracle as its "trusted technology partner" in the U.S., according to a statement issued by the enterprise...
Marketing
Belvedere’s new brand platform ties ingredient simplicity to nature
In times of crisis, many marketers shift gears toward brand-building to garner consumer trust and establish long-term equity. Belvedere is...
‘Got milk?’ creators tap ‘Black-ish’ star for bilingual positive news series
Dive Brief: The California Milk Processor Board, better known as the creators of the "Got milk?" campaign, has produced a...
Campaign Trail: Gap leans on brand heritage in unity-focused campaign
Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View...
Walmart homes in on family, community in first ad push for Walmart+
Dive Brief: Walmart announced the first advertising campaign for its new online membership service, Walmart+, in a blog post by...
Citi elevates brand officer to marketing chief as it looks to unify operations
Dive Brief: Citi promoted Chief Brand Officer Carla Hassan to chief marketing officer as it looks to streamline its marketing...
Pepsi creates team-specific videos, contests and packaging for homebound NFL fans
Dive Brief: Pepsi detailed team-specific components of its "Made for Football Watching" campaign for four teams via separate press releases. The...
Gen Z shows higher ad recall than older age groups, Snap study finds
Brief: Generation Z — consumers ages 13 to 24 — are more likely to recall advertising than older generations, even...
Crown Royal enlists singers Ari Lennox, Anthony Ramos to help venues hurt by COVID-19
Dive Brief: Crown Royal has enlisted singers Ari Lennox and Anthony Ramos to help bars, stages and clubs that are...
Babe Wine creates candles with jockstrap, nacho and grass scents for NFL kickoff
Dive Brief: Babe Wine has teamed up with Ryan Porter's Candier brand to introduce three stadium-scented candles: Hashtag Field Goals,...
