Gen Z shows higher ad recall than older age groups, Snap study finds
Brief: Generation Z — consumers ages 13 to 24 — are more likely to recall advertising than older generations, even...
Marketing
Crown Royal enlists singers Ari Lennox, Anthony Ramos to help venues hurt by COVID-19
Dive Brief: Crown Royal has enlisted singers Ari Lennox and Anthony Ramos to help bars, stages and clubs that are...
Babe Wine creates candles with jockstrap, nacho and grass scents for NFL kickoff
Dive Brief: Babe Wine has teamed up with Ryan Porter's Candier brand to introduce three stadium-scented candles: Hashtag Field Goals,...
Lowe’s unites NFL fans with ‘Home Team’ player tie-up
Dive Brief: Lowe's debuts a new marketing campaign today (Sept. 9) to unite NFL fans as they watch this season...
Sports marketing is no longer the safe bet, but bolder brands could win out
With the cancellation of most major events earlier this year, the return of live sports — albeit with some of...
Taboola, Outbrain merger collapses, ending bid to form rival to walled gardens
Dive Brief: Taboola and Outbrain have called off plans for a $850 million merger after nearly a year of negotiations,...
Consumers want brands to address systemic racism, survey says
Dive Brief: Most consumers want corporations and brands to take a stand on ending systemic racism, an issue that has...
Bud Light unveils ‘Showtime Cam’ for NFL fans on Twitter
Brief: AB InBev brand Bud Light is installing the "Bud Light Showtime Cam" in NFL stadiums throughout the football season...
What’s in a flagship? | Marketing Dive
Gap closing stores isn’t really news. The apparel retailer has been closing hundreds as it works to build back its...
General Mills, Champion debut cereal-themed activewear collection
Dive Brief: General Mills and Champion Athleticwear teamed up to create a capsule collection of activewear inspired by General Mills...
