Lowe’s unites NFL fans with ‘Home Team’ player tie-up
Dive Brief: Lowe's debuts a new marketing campaign today (Sept. 9) to unite NFL fans as they watch this season...
Marketing
Sports marketing is no longer the safe bet, but bolder brands could win out
With the cancellation of most major events earlier this year, the return of live sports — albeit with some of...
Taboola, Outbrain merger collapses, ending bid to form rival to walled gardens
Dive Brief: Taboola and Outbrain have called off plans for a $850 million merger after nearly a year of negotiations,...
Consumers want brands to address systemic racism, survey says
Dive Brief: Most consumers want corporations and brands to take a stand on ending systemic racism, an issue that has...
Bud Light unveils ‘Showtime Cam’ for NFL fans on Twitter
Brief: AB InBev brand Bud Light is installing the "Bud Light Showtime Cam" in NFL stadiums throughout the football season...
What’s in a flagship? | Marketing Dive
Gap closing stores isn’t really news. The apparel retailer has been closing hundreds as it works to build back its...
General Mills, Champion debut cereal-themed activewear collection
Dive Brief: General Mills and Champion Athleticwear teamed up to create a capsule collection of activewear inspired by General Mills...
Workload up for 82% of in-house creative teams, driven by demand for digital content
Dive Brief: More than half (57%) of surveyed multinational marketers have established an in-house creative agency, and the trend could...
McDonald’s serves up ‘Travis Scott Meal’ as part of broader collaboration with rapper
Dive Brief: McDonald's for the first time in almost 30 years is naming a menu item after a celebrity, part...
Buffalo Wild Wings sells season passes to feed and entertain NFL fans
Dive Brief: Buffalo Wild Wings is selling season tickets to let fans watch Cleveland Browns games at 10 local sports...
