Workload up for 82% of in-house creative teams, driven by demand for digital content
Dive Brief: More than half (57%) of surveyed multinational marketers have established an in-house creative agency, and the trend could...
Marketing
McDonald’s serves up ‘Travis Scott Meal’ as part of broader collaboration with rapper
Dive Brief: McDonald's for the first time in almost 30 years is naming a menu item after a celebrity, part...
Buffalo Wild Wings sells season passes to feed and entertain NFL fans
Dive Brief: Buffalo Wild Wings is selling season tickets to let fans watch Cleveland Browns games at 10 local sports...
Consumers form loyalties to new brands they bought in quarantine, survey finds
Dive Brief: The coronavirus pandemic is having a lasting effect on shopping behaviors after pushing consumers to experiment more in...
HBO debuts VR event series to promote ‘Lovecraft Country’
Dive Brief: HBO on Tuesday unveiled Lovecraft Country: Sanctum, a virtual reality event series inspired by its new "Lovecraft Country"...
Droga5 cuts staff as pandemic pressures extend to consultancy-owned agencies
Dive Brief: Droga5 laid off about 7% of its U.S. staff this week, a spokesperson for the agency confirmed to...
Vita Coco sends coconut greetings in snail-mail stunt
Dive Brief: Vita Coco is running a snail-mail campaign that lets people send coconut greetings to friends or family, the...
Miller Lite helps fans ‘escape 2020’ with 1975-themed rental
Dive Brief: Miller Lite teamed up with Hotels.com to rent out a 1975-themed Miller Timeshare for $96 per night, the...
IAB: US digital ad spend will grow 6% this year amid broader slowdown
Dive Brief: Advertising executives expect spending on digital advertising in the U.S. will grow 6% this year, contrasting with an...
AT&T reportedly considers selling Xandr digital ad business
Dive Brief: AT&T is looking to sell its Xandr digital advertising business as the telecommunications giant scales back its effort...
