Ben & Jerry’s examines American racism in new podcast series
Dive Brief: Ben & Jerry's developed a podcast series that addresses historical aspects of American racism that are often overlooked,...
Marketing
75% of people unlikely to use branded hashtags, survey finds
Brief: Asking people to create user-generated content (UGC) is an inexpensive way for brands to maintain their marketing strategy during...
Big CPGs struggle to gain market share during COVID-19 despite sales boost
The sales growth large food manufacturers experienced this spring as consumers stocked up their pantries during the emergence of the...
Walmart to launch its Walmart+ membership service
Dive Brief: Walmart unveiled its new membership program, Walmart+, that ties together unlimited free delivery from stores and other benefits....
Coors Light turns favorite video chat backgrounds into real vacations
Dive Brief: Coors Light is giving fans a chance to win a vacation to the travel destinations they've been using...
Red Wing flips Labor Day campaign into hiring effort for unemployed Americans
Dive Brief: Red Wing Shoes is challenging other brands to join its social media effort to promote jobs as Labor...
Neiman Marcus replaces Fall Book with digital content campaign
Dive Brief: Neiman Marcus launched a fall campaign, Neiman's State of Mind, a digital hub which features curated collections and...
Chobani gamifies Instagram Story in multichannel push for new yogurt
Brief: Yogurt maker Chobani started a multichannel campaign for its new Chobani Complete line of nutritional foods and drinks that...
Unilever, Target partner for voice-powered ads on Peacock
Dive Brief: Unilever and Target this month began running a voice-powered commercial on Peacock, the ad-supported streaming service that NBCUniversal...
Knix tells women to ‘stop trashing their periods’ in new OOH, digital ad
Dive Brief: Femtech apparel company Knix launched a digital, social and out-of-home (OOH) campaign last week around period sustainability tied...
