Consumers form loyalties to new brands they bought in quarantine, survey finds
Dive Brief: The coronavirus pandemic is having a lasting effect on shopping behaviors after pushing consumers to experiment more in...
Marketing
HBO debuts VR event series to promote ‘Lovecraft Country’
Dive Brief: HBO on Tuesday unveiled Lovecraft Country: Sanctum, a virtual reality event series inspired by its new "Lovecraft Country"...
Droga5 cuts staff as pandemic pressures extend to consultancy-owned agencies
Dive Brief: Droga5 laid off about 7% of its U.S. staff this week, a spokesperson for the agency confirmed to...
Vita Coco sends coconut greetings in snail-mail stunt
Dive Brief: Vita Coco is running a snail-mail campaign that lets people send coconut greetings to friends or family, the...
Miller Lite helps fans ‘escape 2020’ with 1975-themed rental
Dive Brief: Miller Lite teamed up with Hotels.com to rent out a 1975-themed Miller Timeshare for $96 per night, the...
IAB: US digital ad spend will grow 6% this year amid broader slowdown
Dive Brief: Advertising executives expect spending on digital advertising in the U.S. will grow 6% this year, contrasting with an...
AT&T reportedly considers selling Xandr digital ad business
Dive Brief: AT&T is looking to sell its Xandr digital advertising business as the telecommunications giant scales back its effort...
Ben & Jerry’s examines American racism in new podcast series
Dive Brief: Ben & Jerry's developed a podcast series that addresses historical aspects of American racism that are often overlooked,...
75% of people unlikely to use branded hashtags, survey finds
Brief: Asking people to create user-generated content (UGC) is an inexpensive way for brands to maintain their marketing strategy during...
Big CPGs struggle to gain market share during COVID-19 despite sales boost
The sales growth large food manufacturers experienced this spring as consumers stocked up their pantries during the emergence of the...
