Walmart to launch its Walmart+ membership service
Dive Brief: Walmart unveiled its new membership program, Walmart+, that ties together unlimited free delivery from stores and other benefits....
Marketing
Coors Light turns favorite video chat backgrounds into real vacations
Dive Brief: Coors Light is giving fans a chance to win a vacation to the travel destinations they've been using...
Red Wing flips Labor Day campaign into hiring effort for unemployed Americans
Dive Brief: Red Wing Shoes is challenging other brands to join its social media effort to promote jobs as Labor...
Neiman Marcus replaces Fall Book with digital content campaign
Dive Brief: Neiman Marcus launched a fall campaign, Neiman's State of Mind, a digital hub which features curated collections and...
Chobani gamifies Instagram Story in multichannel push for new yogurt
Brief: Yogurt maker Chobani started a multichannel campaign for its new Chobani Complete line of nutritional foods and drinks that...
Unilever, Target partner for voice-powered ads on Peacock
Dive Brief: Unilever and Target this month began running a voice-powered commercial on Peacock, the ad-supported streaming service that NBCUniversal...
Knix tells women to ‘stop trashing their periods’ in new OOH, digital ad
Dive Brief: Femtech apparel company Knix launched a digital, social and out-of-home (OOH) campaign last week around period sustainability tied...
Gen Z remains elusive and cause-driven under pandemic, putting legacy laggards at risk
Dive Brief: Apple AirPods, CVS Pharmacy, Disney, Netflix and Spotify have seen the largest gains in brand love among Generation...
Campaign Trail: How McDonald’s molds people’s possessions into minimalist food ads
Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View...
Walmart teams with Microsoft on TikTok bid, eyeing e-commerce, advertising opportunity
Brief: Walmart has partnered with Microsoft on the technology giant's bid to acquire the social video-sharing app TikTok, a company...
