Gen Z remains elusive and cause-driven under pandemic, putting legacy laggards at risk
Dive Brief: Apple AirPods, CVS Pharmacy, Disney, Netflix and Spotify have seen the largest gains in brand love among Generation...
Marketing
Campaign Trail: How McDonald’s molds people’s possessions into minimalist food ads
Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View...
Walmart teams with Microsoft on TikTok bid, eyeing e-commerce, advertising opportunity
Brief: Walmart has partnered with Microsoft on the technology giant's bid to acquire the social video-sharing app TikTok, a company...
Kantar: Back-to-school advertising drops 70% on national TV
Dive Brief: Back-to-school advertising this year has fallen 70% on national television as U.S. retailers pull back on their promotional...
How El Pollo Loco tripled digital sales in 2020 by modernizing its marketing
When Bernard Acoca was named CEO of El Pollo Loco in 2018, the restaurant chain was still spending 98% of...
Olay extends STEM-focused mission in Women’s Equality Day campaign
Dive Brief: Olay is kicking off a campaign designed to continue its mission around getting more women into the fields...
TikTok CEO resigns after 3 months as app nears inflection point in US
Brief: TikTok CEO Kevin Mayer resigned as the video-sharing app owned by ByteDance faces an uncertain future in the U.S.,...
Lunchables’ back-to-school hotline teaches personal safety
Dive Brief: Lunchables, the lunch kits marketed by Kraft Heinz's Oscar Mayer brand, introduced an interactive hotline that families can...
Marketers spend $100M on ads as live sports return to TV
Dive Brief: Marketers have spent almost $100 million to advertise during national broadcasts of live games as professional sports return...
Apple acquires VR startup focused on virtual avatars for videoconferencing
Dive Brief: Apple acquired the virtual reality (VR) startup Spaces for an undisclosed sum, a company spokesperson confirmed to Protocol,...
