Kantar: Back-to-school advertising drops 70% on national TV
Dive Brief: Back-to-school advertising this year has fallen 70% on national television as U.S. retailers pull back on their promotional...
Marketing
How El Pollo Loco tripled digital sales in 2020 by modernizing its marketing
When Bernard Acoca was named CEO of El Pollo Loco in 2018, the restaurant chain was still spending 98% of...
Olay extends STEM-focused mission in Women’s Equality Day campaign
Dive Brief: Olay is kicking off a campaign designed to continue its mission around getting more women into the fields...
TikTok CEO resigns after 3 months as app nears inflection point in US
Brief: TikTok CEO Kevin Mayer resigned as the video-sharing app owned by ByteDance faces an uncertain future in the U.S.,...
Lunchables’ back-to-school hotline teaches personal safety
Dive Brief: Lunchables, the lunch kits marketed by Kraft Heinz's Oscar Mayer brand, introduced an interactive hotline that families can...
Marketers spend $100M on ads as live sports return to TV
Dive Brief: Marketers have spent almost $100 million to advertise during national broadcasts of live games as professional sports return...
Apple acquires VR startup focused on virtual avatars for videoconferencing
Dive Brief: Apple acquired the virtual reality (VR) startup Spaces for an undisclosed sum, a company spokesperson confirmed to Protocol,...
Lowe’s hits the runway with fashion show streams, curated home decor
Brief: Lowe's is working with several fashion designers to showcase its products at next month's New York Fashion Week, and...
KFC drops ‘Finger Lickin” slogan around the globe as hygiene concerns persist
Dive Brief: KFC is pausing the use of its long-running "It's Finger Lickin' Good" slogan in marketing and advertising materials...
Report: Nike shutting down 9 wholesale accounts in shift to DTC
Dive Brief: Nike is reportedly closing nine of its wholesale accounts: City Blue, VIM, EbLens, Belk, Dillard's, Fred Meyer, Bob's...
