Lowe’s hits the runway with fashion show streams, curated home decor
Brief: Lowe's is working with several fashion designers to showcase its products at next month's New York Fashion Week, and...
Marketing
KFC drops ‘Finger Lickin” slogan around the globe as hygiene concerns persist
Dive Brief: KFC is pausing the use of its long-running "It's Finger Lickin' Good" slogan in marketing and advertising materials...
Report: Nike shutting down 9 wholesale accounts in shift to DTC
Dive Brief: Nike is reportedly closing nine of its wholesale accounts: City Blue, VIM, EbLens, Belk, Dillard's, Fred Meyer, Bob's...
CVS Pharmacy launches ad network for in-store, online campaigns
Dive Brief: CVS Pharmacy this week introduced a media network to sell advertising directly to marketers including consumer packaged goods...
Social is not a shortcut
The following is a guest post from Vanessa Zucker and Mamou Kilambi of digital marketing agency Firewood. Opinions are the...
KitchenAid profiles women’s struggles, triumphs in restaurant industry with Hulu documentary
KitchenAid is making an ambitious content marketing play to spotlight women in the restaurant industry around Women's Equality Day, which...
Forrester: Brands must integrate DTC, wholesale retail teams as digital commerce grows
Dive Brief: Brands will face growing challenges as they navigate bifurcated strategies of trying to ramp up direct-to-consumer (DTC) sales...
Pepsi delivers ‘Tailgate in a Box’ to football fans hankering for game day experience
Dive Brief: Pepsi launched a sweepstakes that will deliver "Tailgate in a Box" kits to homebound football fans who are...
Facebook marketing chief Antonio Lucio is leaving
Brief: Facebook chief marketing officer Antonio Lucio is leaving the social media giant on Sept. 18, with plans to devote...
Rice Krispies’ personalized packaging looks to spread love as kids face uncertain school year
Dive Brief: Rice Krispies Treats launched a back-to-school campaign that encourages parents to give their kids a little extra love...
