Disney, Hilton, Southwest Airlines target travel planners on Pinterest
Dive Brief: Disney, Hilton, Southwest Airlines, Accor and California's tourism board developed branded content and campaigns for Pinterest as the...
Marketing
Tecate hosts virtual concerts, expands e-commerce selection to benefit Latino groups
Brief: Mexican beer brand Tecate today is launching a four-part virtual concert series to showcase different genres of Latin music...
Video impressions rose 40% on CTV platforms in Q2, study says
Dive Brief: Video impressions served to connected TV platforms rose to 40% in Q2, after a drop off in Q1,...
Upstart PeaTos escalates Frito-Lay rivalry amid pandemic snacking boom
Dive Brief: Snack food brand PeaTos launched an "intentionally provocative" campaign across digital and out-of-home that challenges rivals owned by...
Bumble Bee Seafoods pushes consumers to rethink tuna in major refresh
Dive Brief: Bumble Bee Seafoods launched its first major advertising campaign in years to promote the protein benefits of tuna and...
Colgate targets millennials with launch of DTC smart toothbrush
Dive Brief: Colgate's new smart electric toothbrush, Hum by Colgate, includes smart sensors tracking the frequency, duration and coverage of...
Popeyes looks to end year early with Times Square countdown celebrating chicken sandwich
Dive Brief: Popeyes Louisiana Kitchen is celebrating the one-year anniversary of the launch of its fried chicken sandwich with a...
Oracle enters bidding fray for social video app TikTok
Brief: Oracle is in talks to buy parts of TikTok, the social video app that faces the possibility of being...
Pepsi champions football fans stuck at home as sports marketing shifts focus
With fall fast approaching, marketers would typically be kicking into high gear for the return of professional football, as the...
Untuckit responds to skeptical tweets in ads designed to convert new customers
Dive Brief: Apparel brand Untuckit recently launched a new marketing campaign built around founder Chris Riccobono's responses to real tweets...
