CVS Pharmacy launches ad network for in-store, online campaigns
Dive Brief: CVS Pharmacy this week introduced a media network to sell advertising directly to marketers including consumer packaged goods...
Marketing
Social is not a shortcut
The following is a guest post from Vanessa Zucker and Mamou Kilambi of digital marketing agency Firewood. Opinions are the...
KitchenAid profiles women’s struggles, triumphs in restaurant industry with Hulu documentary
KitchenAid is making an ambitious content marketing play to spotlight women in the restaurant industry around Women's Equality Day, which...
Forrester: Brands must integrate DTC, wholesale retail teams as digital commerce grows
Dive Brief: Brands will face growing challenges as they navigate bifurcated strategies of trying to ramp up direct-to-consumer (DTC) sales...
Pepsi delivers ‘Tailgate in a Box’ to football fans hankering for game day experience
Dive Brief: Pepsi launched a sweepstakes that will deliver "Tailgate in a Box" kits to homebound football fans who are...
Facebook marketing chief Antonio Lucio is leaving
Brief: Facebook chief marketing officer Antonio Lucio is leaving the social media giant on Sept. 18, with plans to devote...
Rice Krispies’ personalized packaging looks to spread love as kids face uncertain school year
Dive Brief: Rice Krispies Treats launched a back-to-school campaign that encourages parents to give their kids a little extra love...
Disney, Hilton, Southwest Airlines target travel planners on Pinterest
Dive Brief: Disney, Hilton, Southwest Airlines, Accor and California's tourism board developed branded content and campaigns for Pinterest as the...
Tecate hosts virtual concerts, expands e-commerce selection to benefit Latino groups
Brief: Mexican beer brand Tecate today is launching a four-part virtual concert series to showcase different genres of Latin music...
Video impressions rose 40% on CTV platforms in Q2, study says
Dive Brief: Video impressions served to connected TV platforms rose to 40% in Q2, after a drop off in Q1,...
