Upstart PeaTos escalates Frito-Lay rivalry amid pandemic snacking boom
Dive Brief: Snack food brand PeaTos launched an "intentionally provocative" campaign across digital and out-of-home that challenges rivals owned by...
Marketing
Bumble Bee Seafoods pushes consumers to rethink tuna in major refresh
Dive Brief: Bumble Bee Seafoods launched its first major advertising campaign in years to promote the protein benefits of tuna and...
Colgate targets millennials with launch of DTC smart toothbrush
Dive Brief: Colgate's new smart electric toothbrush, Hum by Colgate, includes smart sensors tracking the frequency, duration and coverage of...
Popeyes looks to end year early with Times Square countdown celebrating chicken sandwich
Dive Brief: Popeyes Louisiana Kitchen is celebrating the one-year anniversary of the launch of its fried chicken sandwich with a...
Oracle enters bidding fray for social video app TikTok
Brief: Oracle is in talks to buy parts of TikTok, the social video app that faces the possibility of being...
Pepsi champions football fans stuck at home as sports marketing shifts focus
With fall fast approaching, marketers would typically be kicking into high gear for the return of professional football, as the...
Untuckit responds to skeptical tweets in ads designed to convert new customers
Dive Brief: Apparel brand Untuckit recently launched a new marketing campaign built around founder Chris Riccobono's responses to real tweets...
Stella Artois brings five-star hotel service to homebodies
Dive Brief: Anheuser-Busch beer brand Stella Artois has created a virtual Hotel Artois at Home experience to bring housebound consumers...
Corona taps Snoop Dogg for first campaign unifying family of brands
Dive Brief: Constellation Brands' Corona beer label has tapped rap icon Snoop Dogg for its "La Vida Más Fina" campaign,...
DTC brand’s new CMO thinks eco-friendly is the next big thing for CPGs
COVID-19 has forced numerous marketers to scale back or scuttle their plans this year, but for Lilian Tomovich, 2020 has...
