HBO Max shares Pinterest recipes to promote Selena Gomez quarantine cooking show
Dive Brief: HBO Max partnered with Pinterest to promote the streaming service's new show "Selena + Chef," starring pop singer...
Marketing
Bodyarmor teams with US Tennis Association ahead of Open this month
Dive Brief: Bodyarmor Sports Drink has entered a multiyear partnership with the United States Tennis Association (USTA), which named the...
What COVID-19 did to customer loyalty
Consumers recently have become more loyal to the brands they shop. According to a survey from e-commerce marketing platform Yotpo...
TikTok inks 3-year deal with New York Yankees
Dive Brief: TikTok is teaming up with the New York Yankees and the YES Network to build a deeper connection...
Retailers’ back-to-school ads resonate by empathizing with uncertainty, study finds
Dive Brief: Target, Walmart, Kohl's and JCPenney are among the brands running back-to-school campaigns that empathize with, but do not...
Stop & Shop unveils new e-commerce platform
Dive Brief: Stop & Shop has launched a new e-commerce platform and a refreshed loyalty program called Stop & Shop...
Last Blockbuster location will host ’90s-themed sleepover through Airbnb
Dive Brief: Blockbuster is turning its last remaining store location in Bend, Oregon, into a limited-time Airbnb rental, according to...
Planters debuts Peanut Jr. with Twitter challenge celebrating quarantine birthdays
Brief: Kraft Heinz's Planters brand of packaged nuts this week unveiled an update to its mascot: Baby Nut, the doe-eyed...
Buffalo Wild Wings names Target brand manager as new marketing chief
Dive Brief: Buffalo Wild Wings has named Rita Patel as chief marketing officer, a press release announced. Currently a vice...
Sour Patch Kids picks NYC for first retail store
Dive Brief: Mondelēz International's Sour Patch Kids has opened a retail store offering merchandise, candy and a dessert bar in...
