Mtn Dew encourages consumers to head outdoors with new sweepstakes
Dive Brief: PepsiCo's Mountain Dew brand debuted a new campaign and sweepstakes on Aug. 17 that calls on consumers to...
Marketing
Good Humor enlists The RZA to address ice cream truck jingle’s problematic past
Dive Brief: Unilever's Good Humor ice cream bar brand hired music producer and co-founder of the Wu-Tang Clan, The RZA,...
Diageo to pay up to $610M to buy Ryan Reynolds-backed Aviation Gin
Dive Brief: Diageo will acquire Aviation American Gin and its parent company Davos Brands in a deal that could be...
Accenture buys CreativeDrive to expand output of content for brands
Dive Brief: Accenture bought CreativeDrive, a startup that leverages a network of on-premise studios and a tech platform to help...
Keebler brings the brand into the real world in far-reaching refresh
Dive Brief: Ferrara Candy Co., which is owned by the Ferrero Group, is launching a new multichannel marketing campaign to...
Clorox touts odor-fighting cat litter with The Try Guys YouTube deal
Dive Brief: Clorox has teamed up with YouTube comedians The Try Guys to market its latest scent of Fresh Step...
Campaign Trail: Adobe illustrates how constraints can foster creativity with virtual film festival
Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View...
HBO Max shares Pinterest recipes to promote Selena Gomez quarantine cooking show
Dive Brief: HBO Max partnered with Pinterest to promote the streaming service's new show "Selena + Chef," starring pop singer...
Bodyarmor teams with US Tennis Association ahead of Open this month
Dive Brief: Bodyarmor Sports Drink has entered a multiyear partnership with the United States Tennis Association (USTA), which named the...
What COVID-19 did to customer loyalty
Consumers recently have become more loyal to the brands they shop. According to a survey from e-commerce marketing platform Yotpo...
