TikTok inks 3-year deal with New York Yankees
Dive Brief: TikTok is teaming up with the New York Yankees and the YES Network to build a deeper connection...
Marketing
Retailers’ back-to-school ads resonate by empathizing with uncertainty, study finds
Dive Brief: Target, Walmart, Kohl's and JCPenney are among the brands running back-to-school campaigns that empathize with, but do not...
Stop & Shop unveils new e-commerce platform
Dive Brief: Stop & Shop has launched a new e-commerce platform and a refreshed loyalty program called Stop & Shop...
Last Blockbuster location will host ’90s-themed sleepover through Airbnb
Dive Brief: Blockbuster is turning its last remaining store location in Bend, Oregon, into a limited-time Airbnb rental, according to...
Planters debuts Peanut Jr. with Twitter challenge celebrating quarantine birthdays
Brief: Kraft Heinz's Planters brand of packaged nuts this week unveiled an update to its mascot: Baby Nut, the doe-eyed...
Buffalo Wild Wings names Target brand manager as new marketing chief
Dive Brief: Buffalo Wild Wings has named Rita Patel as chief marketing officer, a press release announced. Currently a vice...
Sour Patch Kids picks NYC for first retail store
Dive Brief: Mondelēz International's Sour Patch Kids has opened a retail store offering merchandise, candy and a dessert bar in...
Dunkin’ offers up branded RV in social media sweepstakes
Dive Brief: Dunkin' has created a branded recreational vehicle and is running a contest for the chance to win it...
Adobe spotlights, supports diverse creative voices across digital and film
Dive Brief: Adobe has revealed a handful of new initiatives to help celebrate the creativity of a diverse community of...
Kroger goes for endless aisles with new marketplace strategy
Dive Brief: Kroger is expanding its ship-to-home service through a marketplace strategy that will initially source more than 50,000 products...
