Jose Cuervo taps Lil Dicky to host first episode of live YouTube series
Dive Brief: Tequila brand Jose Cuervo is hosting a series of livestream events called "Who's Making Margs?," with each episode...
Marketing
71% of marketers expect virtual events to continue beyond 2020, survey finds
Dive Brief: Seventy-one percent of media and marketing executives think virtual gatherings and conferences will be the only option for...
Athleta names interim CMO | Marketing Dive
Dive Brief: Athleta has named a new interim chief marketing officer, Tom Herbst, former CMO of the North Face, Gap...
Kraft pushes Mac & Cheese as pandemic breakfast to reach busy parents
Dive Brief: Kraft Mac & Cheese is running a campaign to position its classic blue box dinner as a breakfast...
How the coronavirus altered DTC’s relationship with brick and mortar
At the top of the year, many digitally native brands were in expansion mode. Rent the Runway launched a new...
Ad stakeholders race to form new digital media standards as old ones face ‘Tower of Babel’ moment
Dive Brief: A broad swath of advertising trade bodies, brands, agencies, publishers and technology firms have formed the Partnership for...
Gillette Venus, Cottonelle help players customize Nintendo’s ‘Animal Crossing’
Brief: Procter & Gamble's Gillette Venus brand of razors and Kimberly-Clark's Cottonelle brand of toilet paper recently activated campaigns on...
Apple marketing chief Phil Schiller steps back
Dive Brief: Apple's long-time marketing leader Phil Schiller is moving into another role with the company and Greg (Joz) Joswiak...
Chipotle debuts branded apparel dyed with recycled avocados
Dive Brief: Chipotle today is launching a clothing line called Chipotle Goods that features apparel and accessories made of organic...
Brands continue to lean heavily on programmatic advertising, IAB says
Dive Brief: Almost one-fifth of U.S. brands had moved programmatic buying completely in-house in 2019, while more than half had...
