Subaru shows real California wildfire footage in new cause marketing ad
Dive Brief: Subaru of America has launched a new ad to support its Subaru Loves the Earth initiative, the car...
Marketing
WSJ: Twitter discusses merger with TikTok’s US operations
Brief: Twitter held preliminary discussions to merge with the U.S. operations of TikTok, The Wall Street Journal reported, citing people...
LG showcases new Velvet 5G phone in documentary film series
Dive Brief: LG has partnered with documentary film company Hot Docs to promote its new Velvet 5G mobile device through...
Bagel Bites’ first ad campaign in decades stirs pop cultural debates
Dive Brief: Kraft Heinz brand Bagel Bites kicked off its first major advertising campaign in almost two decades, the company...
TikTok makes first push into streaming with Fire TV app
Brief: TikTok made its first push into streaming TV with the launch of a channel on Amazon Fire TV. The...
Peloton restructures marketing around 2 new leadership roles
Dive Brief: Interactive fitness platform Peloton has restructured its marketing leadership, creating two key functions, global marketing and global product...
Michaels adds new perks to its rewards program
Dive Brief: Michaels has added more incentives to its rewards program, the company announced on Tuesday. Through the program, customers...
Jose Cuervo taps Lil Dicky to host first episode of live YouTube series
Dive Brief: Tequila brand Jose Cuervo is hosting a series of livestream events called "Who's Making Margs?," with each episode...
71% of marketers expect virtual events to continue beyond 2020, survey finds
Dive Brief: Seventy-one percent of media and marketing executives think virtual gatherings and conferences will be the only option for...
Athleta names interim CMO | Marketing Dive
Dive Brief: Athleta has named a new interim chief marketing officer, Tom Herbst, former CMO of the North Face, Gap...
