Kraft pushes Mac & Cheese as pandemic breakfast to reach busy parents
Dive Brief: Kraft Mac & Cheese is running a campaign to position its classic blue box dinner as a breakfast...
Marketing
How the coronavirus altered DTC’s relationship with brick and mortar
At the top of the year, many digitally native brands were in expansion mode. Rent the Runway launched a new...
Ad stakeholders race to form new digital media standards as old ones face ‘Tower of Babel’ moment
Dive Brief: A broad swath of advertising trade bodies, brands, agencies, publishers and technology firms have formed the Partnership for...
Gillette Venus, Cottonelle help players customize Nintendo’s ‘Animal Crossing’
Brief: Procter & Gamble's Gillette Venus brand of razors and Kimberly-Clark's Cottonelle brand of toilet paper recently activated campaigns on...
Apple marketing chief Phil Schiller steps back
Dive Brief: Apple's long-time marketing leader Phil Schiller is moving into another role with the company and Greg (Joz) Joswiak...
Chipotle debuts branded apparel dyed with recycled avocados
Dive Brief: Chipotle today is launching a clothing line called Chipotle Goods that features apparel and accessories made of organic...
Brands continue to lean heavily on programmatic advertising, IAB says
Dive Brief: Almost one-fifth of U.S. brands had moved programmatic buying completely in-house in 2019, while more than half had...
Anheuser-Busch hosts virtual music festival for International Beer Day
Brief: Anheuser-Busch on Aug. 7 will host its first virtual beer festival on its digital media channels to celebrate International...
Microsoft pursues deal to buy TikTok’s US operations following talk with Trump
Brief: Microsoft is working to complete a deal to acquire the U.S. operations of TikTok from owner ByteDance by Sept....
BuzzFeed goes DTC with content-driven commerce deal
Dive Brief: BuzzFeed has partnered with e-commerce services platform Bonsai to help the publisher deepen reader engagement and drive revenue...
