Anheuser-Busch hosts virtual music festival for International Beer Day
Brief: Anheuser-Busch on Aug. 7 will host its first virtual beer festival on its digital media channels to celebrate International...
Marketing
Microsoft pursues deal to buy TikTok’s US operations following talk with Trump
Brief: Microsoft is working to complete a deal to acquire the U.S. operations of TikTok from owner ByteDance by Sept....
BuzzFeed goes DTC with content-driven commerce deal
Dive Brief: BuzzFeed has partnered with e-commerce services platform Bonsai to help the publisher deepen reader engagement and drive revenue...
Domino’s promotes Art D’Elia to marketing chief
Dive Brief: Domino's Pizza has promoted Art D'Elia, making him the chain's new executive vice president and chief marketing officer,...
Campaign Trail: Klarna’s oddball ads spotlight Swedish roots, outlandish quirk
Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View...
Kraft Heinz, Kellogg to rev up marketing substantially in H2 as pandemic windfall continues
Kraft Heinz and Kellogg reported strong Q2 earnings results Thursday, another indication that packaged foods companies continue to see a...
When change is the only constant, data access matters more than ever
Now is the time that companies normally plan how they’ll close out their calendar years with a strong Q4. However,...
Google’s ad revenue falls 8% for 1st decline in 26-year history
Dive Brief: Google's total advertising revenue fell 8% to $29.9 billion in Q2 from a year earlier as the pandemic's...
Walmart fortifies fledgling ad platform with omnichannel analytics offering
Dive Brief: Walmart Media Group, the media network division of the big-box retailer, announced the launch of its first omnichannel...
McDonald’s boosts marketing budget $200M to drive recovery
Dive Brief: McDonald's plans to boost its marketing spend for the remainder of the year by $200 million, equaling one...
