Domino’s promotes Art D’Elia to marketing chief
Dive Brief: Domino's Pizza has promoted Art D'Elia, making him the chain's new executive vice president and chief marketing officer,...
Marketing
Campaign Trail: Klarna’s oddball ads spotlight Swedish roots, outlandish quirk
Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View...
Kraft Heinz, Kellogg to rev up marketing substantially in H2 as pandemic windfall continues
Kraft Heinz and Kellogg reported strong Q2 earnings results Thursday, another indication that packaged foods companies continue to see a...
When change is the only constant, data access matters more than ever
Now is the time that companies normally plan how they’ll close out their calendar years with a strong Q4. However,...
Google’s ad revenue falls 8% for 1st decline in 26-year history
Dive Brief: Google's total advertising revenue fell 8% to $29.9 billion in Q2 from a year earlier as the pandemic's...
Walmart fortifies fledgling ad platform with omnichannel analytics offering
Dive Brief: Walmart Media Group, the media network division of the big-box retailer, announced the launch of its first omnichannel...
McDonald’s boosts marketing budget $200M to drive recovery
Dive Brief: McDonald's plans to boost its marketing spend for the remainder of the year by $200 million, equaling one...
Current events fuel higher consumer expectations, concerns for marketers
The following is a guest post from Robert Passikoff, founder and president of Brand Keys. Opinions are the author's own....
Honda evokes Disney memories with ‘Enchanted Odyssey’ digital campaign
Dive Brief: Honda is highlighting the features of its 2021 Odyssey minivan in a social media campaign featuring Disney characters...
Wix admits its ads annoy with campaign centered on outlandish viewer complaints
UPDATE: July 29, 2020: This story has been updated to include additional details about Wix's ad frequency and to add...
