Current events fuel higher consumer expectations, concerns for marketers
The following is a guest post from Robert Passikoff, founder and president of Brand Keys. Opinions are the author's own....
Marketing
Honda evokes Disney memories with ‘Enchanted Odyssey’ digital campaign
Dive Brief: Honda is highlighting the features of its 2021 Odyssey minivan in a social media campaign featuring Disney characters...
Wix admits its ads annoy with campaign centered on outlandish viewer complaints
UPDATE: July 29, 2020: This story has been updated to include additional details about Wix's ad frequency and to add...
How Del Monte’s Elana Gold handled being named CMO during the pandemic
Starting a new job always comes with some amount of stress. But when the position is as chief marketing officer...
Pepsi kicks off soccer quiz on Houseparty video chat app
Brief: Pepsi is partnering with social media app Houseparty on its first soccer quiz as the Union of European Football...
1st certified brand safety officers quickly put to the test
When the first class of certified brand safety officers graduated from the Brand Safety Institute (BSI) in late May, the...
Old Navy partners with Popsugar on retailer’s 1st tween collection
Dive Brief: Old Navy this week started selling its first clothing collection aimed at kids ages 10 to 13 as...
Ford plans ‘Bring Back Bronco’ podcast as famed SUV returns
Brief: Ford Motor Company plans to run an eight-part podcast about the history of its Bronco sport-utility vehicle, which the...
62% of agencies will ramp up video production after readjusting to WFH demands
Dive Brief: After quickly pivoting to work-from-home scenarios and addressing associated challenges, 62% of creative agencies now expect to ramp...
Target to close for Thanksgiving, double down on same-day services
Dive Brief: Target has opted to close its stores for Thanksgiving Day this year after opening on the holiday for...
