How Del Monte’s Elana Gold handled being named CMO during the pandemic
Starting a new job always comes with some amount of stress. But when the position is as chief marketing officer...
Marketing
Pepsi kicks off soccer quiz on Houseparty video chat app
Brief: Pepsi is partnering with social media app Houseparty on its first soccer quiz as the Union of European Football...
1st certified brand safety officers quickly put to the test
When the first class of certified brand safety officers graduated from the Brand Safety Institute (BSI) in late May, the...
Old Navy partners with Popsugar on retailer’s 1st tween collection
Dive Brief: Old Navy this week started selling its first clothing collection aimed at kids ages 10 to 13 as...
Ford plans ‘Bring Back Bronco’ podcast as famed SUV returns
Brief: Ford Motor Company plans to run an eight-part podcast about the history of its Bronco sport-utility vehicle, which the...
62% of agencies will ramp up video production after readjusting to WFH demands
Dive Brief: After quickly pivoting to work-from-home scenarios and addressing associated challenges, 62% of creative agencies now expect to ramp...
Target to close for Thanksgiving, double down on same-day services
Dive Brief: Target has opted to close its stores for Thanksgiving Day this year after opening on the holiday for...
Back-to-school marketing is more somber under COVID-19, but carries silver linings
From packed yellow buses to doorbuster deals, staples of back-to-school marketing this year are sparse as the coronavirus pandemic casts...
Domino’s sets up virtual film festival rewarding fans for making home videos
Dive Brief: Domino's established a virtual film festival where fans can submit homemade videos for a chance to win a...
Face masks in ads viewed favorably by consumers, study says
Dive Brief: Face masks have been politically polarizing, and their inclusion in TV advertising can be viewed as insensitive unless...
