Back-to-school marketing is more somber under COVID-19, but carries silver linings
From packed yellow buses to doorbuster deals, staples of back-to-school marketing this year are sparse as the coronavirus pandemic casts...
Marketing
Domino’s sets up virtual film festival rewarding fans for making home videos
Dive Brief: Domino's established a virtual film festival where fans can submit homemade videos for a chance to win a...
Face masks in ads viewed favorably by consumers, study says
Dive Brief: Face masks have been politically polarizing, and their inclusion in TV advertising can be viewed as insensitive unless...
Michelob Ultra gives NBA fans a way to virtually attend live games
Brief: Michelob Ultra is sponsoring a digital experience that lets people virtually attend games as the NBA restarts its season...
45% of consumers have changed brand preferences during pandemic, study finds
Dive Brief: The COVID-19 pandemic and recent racial justice issues have changed the brand preferences of 45% of consumers, according...
Dunkin’ creates new chief digital officer role as it doubles down on tech, mobile offerings
Dive Brief: Dunkin' Brands Group announced the creation of a C-suite appointment, chief digital and strategy officer, that will oversee...
NBCU’s Syfy channel to host shoppable TV special
Dive Brief: Science-fiction network Syfy will air an interactive TV special using the NBCUniversal Checkout tool, a technology that allows media...
Burger King celebrates Christmas in July in new campaign
Dive Brief: Burger King is running a new multichannel campaign to celebrate "Christmas in July" that aims to bring goodwill...
Unilever to invest heavily in marketing, brand innovation after keeping ‘powder dry’ amid pandemic
Dive Brief: Unilever expects to put "significant investment" toward brand campaigns and innovations tailored to the coronavirus pandemic in the...
Ball Park hot dogs’ social media push helps out-of-work stadium vendors
Dive Brief: Ball Park hot dogs launched a social media campaign to help support baseball stadium vendors who are out...
