What gets you through market challenges? Your brand.
In an uncertain market, the strength of your brand can be what makes or breaks your business. Amid today's economic...
Marketing
HP eyes WFH creatives with 1st global campaign for Z computers
Dive Brief: HP kicked off its first global brand campaign for its Z by HP line of high-powered computers, targeting...
Walmart to close on Thanksgiving
Dive Brief: Walmart has decided to close all of its stores in the U.S. on Thanksgiving this year, for the...
Coca-Cola plans to boost marketing as lockdowns ease and sales drop 28%
Dive Brief: Coca-Cola's revenue plunged 28% to $7.2 billion in Q2 from a year earlier, but the beverage giant plans...
Offensive brands are exiting stage left. What took so long?
The following is a guest post from Gregg S. Lipman, managing partner of brand strategy agency CBX. Opinions are the...
Wingstop preps 24-hour virtual DJ party for National Chicken Wing Day
Dive Brief: Chain restaurant Wingstop is celebrating National Chicken Wing Day on July 29 with a virtual party and giveaway,...
American Eagle channels TikTok culture for virtually produced back-to-school campaign
Dive Brief: American Eagle Outfitters is rolling out a back-to-school campaign that was directed, shot and produced through digital communications...
Kia Motors gears up blockbuster-like video ad to flaunt vehicles
Dive Brief: Kia Motors released a new 13-part film called "The Features Film" on YouTube promoting eight of its vehicles,...
Quaker Chewy creates online summer camp site
Dive Brief: The Quaker Oats Company's brand Quaker Chewy created a program of fun summer activity ideas for families whose...
Kind deploys birds, drones, hot air balloons to send out new frozen bars
Dive Brief: Snacks brand Kind today launched a contest that supports a new line of frozen food bars, Kind Frozen,...
