Michelob Ultra gives NBA fans a way to virtually attend live games
Brief: Michelob Ultra is sponsoring a digital experience that lets people virtually attend games as the NBA restarts its season...
Marketing
45% of consumers have changed brand preferences during pandemic, study finds
Dive Brief: The COVID-19 pandemic and recent racial justice issues have changed the brand preferences of 45% of consumers, according...
Dunkin’ creates new chief digital officer role as it doubles down on tech, mobile offerings
Dive Brief: Dunkin' Brands Group announced the creation of a C-suite appointment, chief digital and strategy officer, that will oversee...
NBCU’s Syfy channel to host shoppable TV special
Dive Brief: Science-fiction network Syfy will air an interactive TV special using the NBCUniversal Checkout tool, a technology that allows media...
Burger King celebrates Christmas in July in new campaign
Dive Brief: Burger King is running a new multichannel campaign to celebrate "Christmas in July" that aims to bring goodwill...
Unilever to invest heavily in marketing, brand innovation after keeping ‘powder dry’ amid pandemic
Dive Brief: Unilever expects to put "significant investment" toward brand campaigns and innovations tailored to the coronavirus pandemic in the...
Ball Park hot dogs’ social media push helps out-of-work stadium vendors
Dive Brief: Ball Park hot dogs launched a social media campaign to help support baseball stadium vendors who are out...
What gets you through market challenges? Your brand.
In an uncertain market, the strength of your brand can be what makes or breaks your business. Amid today's economic...
HP eyes WFH creatives with 1st global campaign for Z computers
Dive Brief: HP kicked off its first global brand campaign for its Z by HP line of high-powered computers, targeting...
Walmart to close on Thanksgiving
Dive Brief: Walmart has decided to close all of its stores in the U.S. on Thanksgiving this year, for the...
