Coca-Cola plans to boost marketing as lockdowns ease and sales drop 28%
Dive Brief: Coca-Cola's revenue plunged 28% to $7.2 billion in Q2 from a year earlier, but the beverage giant plans...
Marketing
Offensive brands are exiting stage left. What took so long?
The following is a guest post from Gregg S. Lipman, managing partner of brand strategy agency CBX. Opinions are the...
Wingstop preps 24-hour virtual DJ party for National Chicken Wing Day
Dive Brief: Chain restaurant Wingstop is celebrating National Chicken Wing Day on July 29 with a virtual party and giveaway,...
American Eagle channels TikTok culture for virtually produced back-to-school campaign
Dive Brief: American Eagle Outfitters is rolling out a back-to-school campaign that was directed, shot and produced through digital communications...
Kia Motors gears up blockbuster-like video ad to flaunt vehicles
Dive Brief: Kia Motors released a new 13-part film called "The Features Film" on YouTube promoting eight of its vehicles,...
Quaker Chewy creates online summer camp site
Dive Brief: The Quaker Oats Company's brand Quaker Chewy created a program of fun summer activity ideas for families whose...
Kind deploys birds, drones, hot air balloons to send out new frozen bars
Dive Brief: Snacks brand Kind today launched a contest that supports a new line of frozen food bars, Kind Frozen,...
Back-to-school advertising activity drops 50% from last year, study says
Dive Brief: Back-to-school (BTS) advertising so far in July is down almost 50% versus one year ago, as many families...
Walmart, McDonald’s quietly pause ads on Facebook amid boycott, study says
Brief: Walmart, McDonald's, Kellogg's, Allstate, Dell, Geico, Ikea, Kohl's and Peloton quietly stopped advertising on Facebook without officially announcing participation...
Order from your inbox? Walmart and Yahoo team up on grocery
Dive Brief: Walmart has partnered with Verizon Media to enable grocery shopping from customers’ email inboxes, according to a press...
