Back-to-school advertising activity drops 50% from last year, study says
Dive Brief: Back-to-school (BTS) advertising so far in July is down almost 50% versus one year ago, as many families...
Marketing
Walmart, McDonald’s quietly pause ads on Facebook amid boycott, study says
Brief: Walmart, McDonald's, Kellogg's, Allstate, Dell, Geico, Ikea, Kohl's and Peloton quietly stopped advertising on Facebook without officially announcing participation...
Order from your inbox? Walmart and Yahoo team up on grocery
Dive Brief: Walmart has partnered with Verizon Media to enable grocery shopping from customers’ email inboxes, according to a press...
TNT teams with iconic NYC businesses to promote ‘The Alienist’
Dive Brief: TNT is partnering with a number of iconic businesses in New York City to promote the second season...
Mtn Dew creates stimulus package to support hunting and fishing
Dive Brief: PepsiCo's Mountain Dew brand debuted a new campaign and sweepstakes on July 15 to support consumers embracing the...
NBC spoofs its own ad pitch with ’30 Rock’ primetime special
Along with the other major TV networks, NBC canceled its annual spring presentation to potential advertisers, known as the upfronts,...
EBay readies test of ‘floating slots’ for promoted listings in search results
Dive Brief: EBay unified organic search results with promoted listings in the first step toward showing the sponsored listings in...
Old Spice embraces shaggy quarantine hair with humorous videos, influencers
Dive Brief: Old Spice launched a humorous new campaign to promote its line of men's hair styling products that embraces...
Campaign Trail: Audible responds to canceled summer trips with dreamy airline ads
Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View...
65% of Americans think brands should take a stand against racism, study says
Dive Brief: Sixty-five percent of Americans think brands should take a stand against racism and 46% feel that such actions...
