Trolli builds on 190% gain in e-commerce with new monster spots
Dive Brief: Ferrara Candy unveiled its latest ad campaign for Trolli gummy candy, building on the success of last year's...
Marketing
Doritos kicks off football’s return with UGC compilation ad
Dive Brief: Frito-Lay brand Doritos is running a "Crash from Home" contest that calls on fans to create the first...
Dunkin’ commits to P&G cleaning products to lure customers back inside
Dive Brief: Dunkin' joined P&G Professional CleanPLUS Experience Program as the fast food chain prepares to reopen in regions that...
Consumer habits rapidly evolved in H1 2020. Here’s what could stick
Editor's Note: This is part of a package examining the first half of 2020. Dive into the top campaigns and...
Hulu tests self-service ad tool for small businesses
Dive Brief: Disney's Hulu streaming service this week started testing a self-service ad platform for small- and medium-sized businesses. Hulu...
Cheez-It Snap’d ties snack rewards program to binge-watching on Amazon
Dive Brief: Kellogg's Cheez-It Snap'd partnered with Amazon to establish a rewards program that is based on streaming viewing habits...
NBA, Sprite find more reward than risk with BLM ads, study says
Dive Brief: NBA's "The Truth is #BlackLivesMatter," Papa John's "Delivering Better" and Sprite's "Together We Can" spots were the top...
9 pivotal campaigns that show how marketing transformed in H1
Editor's Note: This is part of a package examining the first half of 2020. Dive into the key trends and...
ANA: Content marketing budgets jumped before pandemic
Dive Brief: Marketers boosted their spending on content marketing in 2019 by an average of 73% over two years, per...
Country Time offers stimulus checks to closed lemonade stand owners
Dive Brief: Kraft Heinz lemonade brand Country Time launched a new campaign called The Littlest Bailout Relief Fund that will...
