Consumer habits rapidly evolved in H1 2020. Here’s what could stick
Editor's Note: This is part of a package examining the first half of 2020. Dive into the top campaigns and...
Marketing
Hulu tests self-service ad tool for small businesses
Dive Brief: Disney's Hulu streaming service this week started testing a self-service ad platform for small- and medium-sized businesses. Hulu...
Cheez-It Snap’d ties snack rewards program to binge-watching on Amazon
Dive Brief: Kellogg's Cheez-It Snap'd partnered with Amazon to establish a rewards program that is based on streaming viewing habits...
NBA, Sprite find more reward than risk with BLM ads, study says
Dive Brief: NBA's "The Truth is #BlackLivesMatter," Papa John's "Delivering Better" and Sprite's "Together We Can" spots were the top...
9 pivotal campaigns that show how marketing transformed in H1
Editor's Note: This is part of a package examining the first half of 2020. Dive into the key trends and...
ANA: Content marketing budgets jumped before pandemic
Dive Brief: Marketers boosted their spending on content marketing in 2019 by an average of 73% over two years, per...
Country Time offers stimulus checks to closed lemonade stand owners
Dive Brief: Kraft Heinz lemonade brand Country Time launched a new campaign called The Littlest Bailout Relief Fund that will...
Burger King explains dangers of cow farts in video starring viral yodeling kid
Dive Brief: Burger King released an educational video that uses a quirky song to illustrate the negative environmental impact of...
Marketers to focus ad spend on regional, digital media in 2020’s 2nd half
Dive Brief: More than half (54%) of marketers will cut ad spend in Q3 from a year earlier, a slight...
Facebook considers political ad ban through November
Dive Brief: Facebook is considering a ban on political ads to its social network as the U.S. election in November...
