Busch pays homage to tech keynotes to promote apple-flavored beer
Dive Brief: Busch Beer has debuted a new flavor, Busch Light Apple, the company revealed in a press release shared...
Marketing
Majority of consumers won’t return to economic activities for 1 month or longer, survey finds
Dive Brief: Sixty nine percent of consumers are still worried about the pandemic and 46% say they will hold off...
Impossible Foods teams with Colin Kaepernick’s nonprofit
Dive Brief: Impossible Foods has partnered with Colin Kaepernick and his Know Your Rights Camp to help increase food security...
Nike opens latest store concept: Nike Rise
Dive Brief: Nike on Wednesday announced a new store concept, Nike Rise, with the first in Guangzhou, China. The retailer...
Coke adds contactless tech to Freestyle machines to meet COVID-19 challenges
Brief: Coca-Cola is adding contactless mobile technology to its Freestyle soda fountains to address consumer concerns around contracting the new...
Study: Most Americans say brands should respond to Black Lives Matter movement
Dive Brief: Most Americans say brands should respond to social issues related to the Black Lives Matter (BLM) movement. Almost...
Truly Hard Seltzer cracks open 1st campaign since pandemic began with lively spots
Dive Brief: Truly Hard Seltzer launched a new brand campaign that calls on drinkers to be true to their individuality,...
How COVID-19 boosted QVC, HSN and livestreaming
Mike George sensed that the COVID-19 pandemic was coming. During the week of March 12, the company began pulling its...
Starbucks leads in forging emotional connections among fast food brands, study says
Dive Brief: Starbucks ranks as the most intimate fast food brand, according to results of the MBLM Brand Intimacy 2020...
Esports revenue outlook gets another downgrade as pandemic halts live tournaments
Brief: Researcher Newzoo again downgraded its esports revenue outlook for the year, lowering its forecast 8% from prior projections, according...
