How COVID-19 boosted QVC, HSN and livestreaming
Mike George sensed that the COVID-19 pandemic was coming. During the week of March 12, the company began pulling its...
Marketing
Starbucks leads in forging emotional connections among fast food brands, study says
Dive Brief: Starbucks ranks as the most intimate fast food brand, according to results of the MBLM Brand Intimacy 2020...
Esports revenue outlook gets another downgrade as pandemic halts live tournaments
Brief: Researcher Newzoo again downgraded its esports revenue outlook for the year, lowering its forecast 8% from prior projections, according...
Stella Artois’ dreamy new spot embraces summer personas
Dive Brief: Stella Artois launched a new campaign that plays up daydreaming in summer, titled "You're Never Too Far From...
Tampax taps Amy Schumer for ‘edu-tainment’ videos about periods
Dive Brief: P&G's tampon brand Tampax has partnered with comedian Amy Schumer to help educate women about menstruation, according to...
Kraft Heinz offers peek behind packaged foods curtain in 1st podcast series
Brief: Kraft Heinz this week launched its first podcast series, which is available across platforms including Apple Podcasts, Spotify and...
Budweiser cuts beer prices based on St. Louis heat waves
Dive Brief: Budweiser is running a Budweiser Chill Zone Giveaway social media promotion in St. Louis and will drop the...
Kroger to launch targeted audio ads in store
Dive Brief: Kroger has teamed up with audio and advertising solutions firm Vibenomics to target shoppers with in-store audio ads...
WPP’s GroupM launches multicultural marketplace with 300 vetted publishers
Dive Brief: WPP's media investment group GroupM has introduced The GroupM Multicultural Marketplace in the U.S. in a move to...
Gen Z wants brands to be ‘fun,’ ‘authentic’ and ‘good,’ study says
Dive Brief: Generation Z has high expectations for digital experiences, shaping how they feel about brands, shopping and technology. More...
