Activia uncaps fresh brand image with diverse campaign on gut health
Dive Brief: Danone North America kicked off a new ad campaign for yogurt brand Activia this week, titled "A to...
Marketing
Pandemic-related WFH policies spur burnout for 73% of marketers
Dive Brief: Of all surveyed professionals who are working from home during the pandemic, 68.7% report feeling burnout, according to...
DTC brands struggled with profitability prior to COVID-19. Now what?
For certain direct-to-consumer brands, the pandemic invited some of their highest sales as consumers were forced to shop online while...
Walmart hosts virtual summer camp, drive-in movies to keep families entertained
Dive Brief: Walmart is hosting a virtual summer camp and drive-in movie experience to connect with families who are stuck...
‘Surprised’ emotions in video ads drive conversions during pandemic, study says
Dive Brief: Video ads that showed surprised emotions in the first three seconds spurred a 360% jump in performance from...
Krispy Kreme’s CMO on why the brand rolled out a Walmart exclusive during the pandemic
The coronavirus pandemic continues to shape daily life, with marketers shifting to meet the moment as some municipalities emerge from...
Ads for purpose, product topped Q2’s most empowering ranking
Dive Brief: Frito Lay's "It's About People" spot ranked No. 1 on Ace Metrix's list of the most empowering ads...
Ford’s Bronco lineup returns with custom video play across Disney networks
Dive Brief: Ford Motor Company is working with Disney on what the automaker describes as the first prime-time product reveal...
Report: Nike drops digital media agency Razorfish
Dive Brief: Nike has dropped its digital media agency, Publicis Groupe's Razorfish, according to a report in MediaPost citing sources...
Coca-Cola encourages shared meals in 1st ad since pandemic pause
Dive Brief: Coca-Cola debuted its first new advertisement since the pandemic started, shining a spotlight on socially distanced meals around...
