Stella Artois’ dreamy new spot embraces summer personas
Dive Brief: Stella Artois launched a new campaign that plays up daydreaming in summer, titled "You're Never Too Far From...
Marketing
Tampax taps Amy Schumer for ‘edu-tainment’ videos about periods
Dive Brief: P&G's tampon brand Tampax has partnered with comedian Amy Schumer to help educate women about menstruation, according to...
Kraft Heinz offers peek behind packaged foods curtain in 1st podcast series
Brief: Kraft Heinz this week launched its first podcast series, which is available across platforms including Apple Podcasts, Spotify and...
Budweiser cuts beer prices based on St. Louis heat waves
Dive Brief: Budweiser is running a Budweiser Chill Zone Giveaway social media promotion in St. Louis and will drop the...
Kroger to launch targeted audio ads in store
Dive Brief: Kroger has teamed up with audio and advertising solutions firm Vibenomics to target shoppers with in-store audio ads...
WPP’s GroupM launches multicultural marketplace with 300 vetted publishers
Dive Brief: WPP's media investment group GroupM has introduced The GroupM Multicultural Marketplace in the U.S. in a move to...
Gen Z wants brands to be ‘fun,’ ‘authentic’ and ‘good,’ study says
Dive Brief: Generation Z has high expectations for digital experiences, shaping how they feel about brands, shopping and technology. More...
Activia uncaps fresh brand image with diverse campaign on gut health
Dive Brief: Danone North America kicked off a new ad campaign for yogurt brand Activia this week, titled "A to...
Pandemic-related WFH policies spur burnout for 73% of marketers
Dive Brief: Of all surveyed professionals who are working from home during the pandemic, 68.7% report feeling burnout, according to...
DTC brands struggled with profitability prior to COVID-19. Now what?
For certain direct-to-consumer brands, the pandemic invited some of their highest sales as consumers were forced to shop online while...
