Pernod plans crowdsourcing app to axe hate speech from social media
Dive Brief: Pernod Ricard plans to create an app that lets social media users report content they find objectionable directly...
Marketing
Gartner: CMOs prioritize brand strategy amid pandemic-related budget cuts
Dive Brief: Chief marketing officers for the first time are prioritizing brand strategy ahead of analytics, personalization and marketing technology...
Netflix strengthens C-suite with Bozoma Saint John as new CMO
Dive Brief: Netflix has appointed Bozoma Saint John as its new chief marketing officer, Deadline reported. Saint John comes to...
Why digital OOH advertising is especially effective right now
The following is a guest post from Roey Franco, VP of product innovation at WPP's Xaxis. Opinions are the authors'...
New Balance celebrates soccer subcultures in YouTube docuseries
Dive Brief: New Balance debuted a new YouTube docuseries called "Football's Next Wave," which celebrates soccer players who exceeded the...
Lululemon snaps up at-home workout platform Mirror for $500M
Dive Brief: Lululemon on Monday announced a definitive agreement to acquire at-home fitness company Mirror for $500 million. Mirror will...
Marketers’ Facebook boycotts are just the 1st step toward change
A dizzying number of marketers have in recent days announced plans to pause advertising on Facebook and other social media...
Target, Mars, Volkswagen join Facebook ad boycott as list tops 240 brands
UPDATE: July 1, 2020: Target, Mars and Volkswagen have joined the boycott, according to various reports, bringing the total list...
Amazon’s brand value tops $400B, while TikTok debuts on top 100
Dive Brief: Amazon retains its position as the world's most valuable brand, according to the latest BrandZ rankings of the top...
Bud Light teams with fashion stylist Darryl Brown’s Midwest Kids brand for capsule collection
Dive Brief: Bud Light partnered with fashion designer Darryl Brown of Midwest Kids to create a limited-edition unisex streetwear line...
