Walmart hosts virtual summer camp, drive-in movies to keep families entertained
Dive Brief: Walmart is hosting a virtual summer camp and drive-in movie experience to connect with families who are stuck...
Marketing
‘Surprised’ emotions in video ads drive conversions during pandemic, study says
Dive Brief: Video ads that showed surprised emotions in the first three seconds spurred a 360% jump in performance from...
Krispy Kreme’s CMO on why the brand rolled out a Walmart exclusive during the pandemic
The coronavirus pandemic continues to shape daily life, with marketers shifting to meet the moment as some municipalities emerge from...
Ads for purpose, product topped Q2’s most empowering ranking
Dive Brief: Frito Lay's "It's About People" spot ranked No. 1 on Ace Metrix's list of the most empowering ads...
Ford’s Bronco lineup returns with custom video play across Disney networks
Dive Brief: Ford Motor Company is working with Disney on what the automaker describes as the first prime-time product reveal...
Report: Nike drops digital media agency Razorfish
Dive Brief: Nike has dropped its digital media agency, Publicis Groupe's Razorfish, according to a report in MediaPost citing sources...
Coca-Cola encourages shared meals in 1st ad since pandemic pause
Dive Brief: Coca-Cola debuted its first new advertisement since the pandemic started, shining a spotlight on socially distanced meals around...
Pernod plans crowdsourcing app to axe hate speech from social media
Dive Brief: Pernod Ricard plans to create an app that lets social media users report content they find objectionable directly...
Gartner: CMOs prioritize brand strategy amid pandemic-related budget cuts
Dive Brief: Chief marketing officers for the first time are prioritizing brand strategy ahead of analytics, personalization and marketing technology...
Netflix strengthens C-suite with Bozoma Saint John as new CMO
Dive Brief: Netflix has appointed Bozoma Saint John as its new chief marketing officer, Deadline reported. Saint John comes to...
