Why digital OOH advertising is especially effective right now
The following is a guest post from Roey Franco, VP of product innovation at WPP's Xaxis. Opinions are the authors'...
Marketing
New Balance celebrates soccer subcultures in YouTube docuseries
Dive Brief: New Balance debuted a new YouTube docuseries called "Football's Next Wave," which celebrates soccer players who exceeded the...
Lululemon snaps up at-home workout platform Mirror for $500M
Dive Brief: Lululemon on Monday announced a definitive agreement to acquire at-home fitness company Mirror for $500 million. Mirror will...
Marketers’ Facebook boycotts are just the 1st step toward change
A dizzying number of marketers have in recent days announced plans to pause advertising on Facebook and other social media...
Target, Mars, Volkswagen join Facebook ad boycott as list tops 240 brands
UPDATE: July 1, 2020: Target, Mars and Volkswagen have joined the boycott, according to various reports, bringing the total list...
Amazon’s brand value tops $400B, while TikTok debuts on top 100
Dive Brief: Amazon retains its position as the world's most valuable brand, according to the latest BrandZ rankings of the top...
Bud Light teams with fashion stylist Darryl Brown’s Midwest Kids brand for capsule collection
Dive Brief: Bud Light partnered with fashion designer Darryl Brown of Midwest Kids to create a limited-edition unisex streetwear line...
Beverage makers disproportionately market sugary beverages to Black, Hispanic youth
Dive Brief: Beverage companies spent $1.04 billion to advertise sugary drinks and energy drinks in 2018, up 26% from 2013,...
Burger King hires Ellie Doty as first-ever North American CMO
Dive Brief: Burger King has hired Ellie Doty as its first ever North America CMO, according to Adweek. Doty will...
P&G’s Pritchard outlines 4-point plan to dismantle racial inequality
Dive Brief: Procter & Gamble Chief Brand Officer Marc Pritchard outlined the packaged goods giant's plan to eliminate racial inequality,...
