Growing Facebook ad boycott gains largest advertiser so far
UPDATE: June 26, 2020: On Thursday, Verizon became the largest advertiser to pause its spend on Facebook following an open...
Marketing
Back to school? Maybe | Marketing Dive
The usual end-of-school euphoria went missing this year, as the COVID-19 pandemic sent students home to complete the semester virtually....
Goldman Sachs hires AT&T chief brand officer Fiona Carter as 1st CMO
Dive Brief: Goldman Sachs tapped AT&T chief brand officer Fiona Carter as its first-ever chief marketing officer, according to news...
Some CPG brands face no easy way forward amid historic reckoning with race
Major change hit the packaged foods category last week as iconic brands including Aunt Jemima, Mrs. Butterworth, Uncle Ben's rice...
Eskimo Pie will rebrand to be ‘part of the solution on racial equality’
Dive Brief: Eskimo Pie, the almost 100-year-old chocolate-coated ice cream bar brand, announced it will change its name and branding....
Chrysler uses parenting humor, remote filming in new Pacifica video ad
Dive Brief: Chrysler tapped actress Kathryn Hahn for a new video campaign to promote the its Pacifica model, the company...
What’s your purpose? How brands must adapt in the face of COVID-19
The following is a guest post from Mark Curtis, Accenture Interactive's head of innovation, and Bill Theofilou, Accenture Strategy's global...
McDonald’s, P&G wade into ‘danger zone’ with Black Lives Matters ads, study says
Dive Brief: McDonald's "One of Us" ad and Procter & Gamble's "The Choice" ads in support of the Black Lives...
Hulu unveils direct response ad format for second-screen experiences
Dive Brief: Disney's Hulu is launching a direct response ad format to let viewers interact with commercials they see on...
Google’s 2020 ad revenue will dip 5.3% due to COVID-19, eMarketer says
Dive Brief: Google's net U.S. digital ad revenue is predicted to decline for the first time since tracking began, dropping...
