Starbucks’ stumble on Black Lives Matter shows rising stakes for brands in addressing race
Public support of Black Lives Matter has spiked in the wake of mass protests over the police killing of George...
Marketing
North Face, Patagonia, REI boycott Facebook after calls from civil rights groups
Brief: Outdoor goods retailers North Face, Patagonia and REI joined a boycott of Facebook organized by civil rights groups that...
P&G’s new video ‘The Pause’ addresses LGBTQ bias
Dive Brief: Procter & Gamble is honoring Pride Month with a new 60-second video titled "The Pause" that debuted on...
Girl Scouts debuts media brand for women
Dive Brief: Girl Scouts of the USA created a media brand and website with content aimed at women ages 25-54....
Marketers invested in digital tools were quicker to pivot when pandemic hit, study says
Dive Brief: Half of marketers found that previous investments in marketing innovation and automation helped them quickly pivot as the...
Pandemic personas include careful optimists and remiss pessimists, study says
Dive Brief: AnalyticsIQ identified four pandemic personas — on guard cynics, careful optimists, remiss pessimists and lax dreamers — in...
Campaign Trail: Visual refresh positions TBS as a genre-fluid network
Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View...
Samuel Adams celebrates Pride with GLAAD partnership, video series
Dive Brief: Beer brand Samuel Adams teamed up with nonprofit GLAAD for a new platform to celebrate the LGBTQ+ community...
Uncle Ben, Cream of Wheat chef and Mrs. Butterworth all under review for racist imagery
Dive Brief: Less than a day after PepsiCo announced it would be doing a complete rebrand of its Aunt Jemima...
Hilton CMO departs as hospitality giant cuts 22% of corporate workforce
Dive Brief: Hilton CMO Kellyn Smith Kenny is leaving the hospitality giant after two years, the executive announced in a...
