Some CPG brands face no easy way forward amid historic reckoning with race
Major change hit the packaged foods category last week as iconic brands including Aunt Jemima, Mrs. Butterworth, Uncle Ben's rice...
Marketing
Eskimo Pie will rebrand to be ‘part of the solution on racial equality’
Dive Brief: Eskimo Pie, the almost 100-year-old chocolate-coated ice cream bar brand, announced it will change its name and branding....
Chrysler uses parenting humor, remote filming in new Pacifica video ad
Dive Brief: Chrysler tapped actress Kathryn Hahn for a new video campaign to promote the its Pacifica model, the company...
What’s your purpose? How brands must adapt in the face of COVID-19
The following is a guest post from Mark Curtis, Accenture Interactive's head of innovation, and Bill Theofilou, Accenture Strategy's global...
McDonald’s, P&G wade into ‘danger zone’ with Black Lives Matters ads, study says
Dive Brief: McDonald's "One of Us" ad and Procter & Gamble's "The Choice" ads in support of the Black Lives...
Hulu unveils direct response ad format for second-screen experiences
Dive Brief: Disney's Hulu is launching a direct response ad format to let viewers interact with commercials they see on...
Google’s 2020 ad revenue will dip 5.3% due to COVID-19, eMarketer says
Dive Brief: Google's net U.S. digital ad revenue is predicted to decline for the first time since tracking began, dropping...
Starbucks’ stumble on Black Lives Matter shows rising stakes for brands in addressing race
Public support of Black Lives Matter has spiked in the wake of mass protests over the police killing of George...
North Face, Patagonia, REI boycott Facebook after calls from civil rights groups
Brief: Outdoor goods retailers North Face, Patagonia and REI joined a boycott of Facebook organized by civil rights groups that...
P&G’s new video ‘The Pause’ addresses LGBTQ bias
Dive Brief: Procter & Gamble is honoring Pride Month with a new 60-second video titled "The Pause" that debuted on...
