Girl Scouts debuts media brand for women
Dive Brief: Girl Scouts of the USA created a media brand and website with content aimed at women ages 25-54....
Marketing
Marketers invested in digital tools were quicker to pivot when pandemic hit, study says
Dive Brief: Half of marketers found that previous investments in marketing innovation and automation helped them quickly pivot as the...
Pandemic personas include careful optimists and remiss pessimists, study says
Dive Brief: AnalyticsIQ identified four pandemic personas — on guard cynics, careful optimists, remiss pessimists and lax dreamers — in...
Campaign Trail: Visual refresh positions TBS as a genre-fluid network
Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View...
Samuel Adams celebrates Pride with GLAAD partnership, video series
Dive Brief: Beer brand Samuel Adams teamed up with nonprofit GLAAD for a new platform to celebrate the LGBTQ+ community...
Uncle Ben, Cream of Wheat chef and Mrs. Butterworth all under review for racist imagery
Dive Brief: Less than a day after PepsiCo announced it would be doing a complete rebrand of its Aunt Jemima...
Hilton CMO departs as hospitality giant cuts 22% of corporate workforce
Dive Brief: Hilton CMO Kellyn Smith Kenny is leaving the hospitality giant after two years, the executive announced in a...
Crisis management: How two DTC brands found success in the midst of a pandemic
Knix's swimwear launch wasn't supposed to go this way. The brand, which started out selling leakproof underwear, had grand plans...
Heinz unifies core products with 1st master brand refresh
Dive Brief: Kraft Heinz debuted its first master brand identity in a move to create a more consistent look across...
WPP commits $10M to accelerate timeline for eliminating racism in advertising
Dive Brief: WPP said in a press release that it will spend $10 million over the next three years to...
