Crisis management: How two DTC brands found success in the midst of a pandemic
Knix's swimwear launch wasn't supposed to go this way. The brand, which started out selling leakproof underwear, had grand plans...
Marketing
Heinz unifies core products with 1st master brand refresh
Dive Brief: Kraft Heinz debuted its first master brand identity in a move to create a more consistent look across...
WPP commits $10M to accelerate timeline for eliminating racism in advertising
Dive Brief: WPP said in a press release that it will spend $10 million over the next three years to...
Female CMO salaries eclipsed men’s in 2019, study finds
Dive Brief: Female marketing executives last year reported higher pay than men in 2019, the CMO Council found in a...
PepsiCo will discontinue Aunt Jemima branding
Dive Brief: The Aunt Jemima name and image is being discontinued from the pancakes and syrup brand owned by PepsiCo's...
Jack Daniel’s celebrates Pride with drag brunch video series
Dive Brief: Jack Daniel's Tennessee Fire launched a branded web series, the "Drag Queen Mukbang," which a press release says...
Buffalo Wild Wings CMO who led creative revival departs after less than 2 years
Dive Brief: Seth Freeman stepped down from his post as CMO of Buffalo Wild Wings earlier this month, brand president...
Busch gives fans ‘golden ticket’ to outdoors with puzzle contest
Dive Brief: Busch Beer created a jigsaw puzzle with a photo of its spokesperson Busch Guy and is running a...
Kimberly-Clark taps Zena Arnold to head marketing, digital push
Dive Brief: Kimberly-Clark named Zena Arnold as chief digital and marketing officer, a new role at the consumer packaged goods...
Google bans far-right site ZeroHedge from ad platform for policy violations
Brief: Google banned website ZeroHedge from its advertising platform for policy violations in its comments section of stories about recent...
