Budweiser honors healthcare workers and military heroes in new campaign
Dive Brief: Budweiser kicked off a new marketing campaign showcasing new limited-edition packaging and honoring frontline heroes who have given...
Marketing
Instacart starts self-serve ad platform to connect brands with shoppers
Dive Brief: Online grocery company Instacart launched a self-serve advertising platform that lets marketers promote products in search results. Brands can...
59% of ad agency employees working longer during pandemic, study says
Dive Brief: More than half (59%) of employees at advertising and marketing agencies said they were working longer hours as...
United Airlines debuts cleaning protocols with Clorox to lure back flyers
Dive Brief: United Airlines unveiled new cleaning protocols and travel safety measures in a move to rebuild trust in flying,...
Walmart flips associate’s hopeful poem into new video ad
Dive Brief: Walmart unveiled a new video ad starring an employee reading an original poem about working during the COVID-19...
Campaign Trail: Muscle Milk flexes mental resilience under PepsiCo banner
Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View...
Mazda brings playable concept car to PlayStation, esports series
Dive Brief: Mazda Motor Corp. designed a virtual race car for the Sony PlayStation 4 video game "Gran Turismo Sport"...
Coke bets on new music streamer BeApp as virtual concerts take center stage
Brief: Coca-Cola signed on as the exclusive launch partner of BeApp, a new music streaming platform that integrates gamified and...
General Motors CMO says speedy pivots are new marketing norm in coronavirus era
As the novel coronavirus started to strain U.S. hospital systems in mid-March, General Motors adjusted course to see if it...
Michelob Ultra puts Peyton Manning in ‘Caddyshack’ to tee up live golf match
Dive Brief: Michelob Ultra is running ads, a sweepstakes and digital content to support Capital One's The Match: Champions for...
