Coke bets on new music streamer BeApp as virtual concerts take center stage
Brief: Coca-Cola signed on as the exclusive launch partner of BeApp, a new music streaming platform that integrates gamified and...
Marketing
General Motors CMO says speedy pivots are new marketing norm in coronavirus era
As the novel coronavirus started to strain U.S. hospital systems in mid-March, General Motors adjusted course to see if it...
Michelob Ultra puts Peyton Manning in ‘Caddyshack’ to tee up live golf match
Dive Brief: Michelob Ultra is running ads, a sweepstakes and digital content to support Capital One's The Match: Champions for...
Skittles returns to controversial colorless packaging in honor of LGBTQ Pride
Dive Brief: In June, Skittles will again remove its signature rainbow design from packaging and the color from its candies...
Bodyarmor’s new campaign may signal a return to OOH post-pandemic
Dive Brief: Sports drink Bodyarmor this week is launching its largest advertising campaign, including a TV spot, digital and social...
Coronavirus brings thorny issue of worker treatment to the marketing fore
Early in May, Tim Bray, a senior engineer at Amazon, resigned from the company, drawing a swarm of media attention....
Bank of America, Facebook defied April slump with higher programmatic spend
Dive Brief: Bank of America, Electronic Arts, Facebook, Grubhub and Slack were among the handful of major companies that boosted...
Mastercard brings Priceless experiences lineup online
Dive Brief: Mastercard is bringing its "Priceless experiences" to the digital world by offering online experiences to cardholders as they...
Facebook debuts Shops e-commerce initiative to support small businesses
Brief: Facebook unveiled Facebook Shops, a new feature to help small businesses in the U.S. turn their social media profiles...
Chex Mix reboots branded video game from the ’90s
Dive Brief: Chex Mix this week debuted an updated version of its "Chex Quest" video game from the 1990s. The...
