75% of ANA members have diversity plans, but only 40% apply them to marketing
Dive Brief: Seventy-five percent of members of the Association of National Advertisers (ANA) have plans to hire suppliers with diverse...
Marketing
How to safeguard and grow OTT, CTV ad revenues during the pandemic
The following is a guest post from Daniel Elad, chief strategy officer at SaaS ad monetization platform TheViewPoint. Opinions are...
YouTube advertisers get access to streaming TV under new YouTube Select offering
Dive Brief: YouTube today unveiled a new product for advertisers called YouTube Select that unifies the video service's premium ad...
Sameness, exploitation sets in for COVID-19 ads, study says
Dive Brief: As the pandemic has continued, ads are having a harder time breaking through, according to a new analysis...
Lowe’s helps ‘American Idol’ singers build home stages for season finale
Dive Brief: Lowe's teamed up with ABC's "American Idol" to help contestants trick out their home stages in advance of...
WSJ: Google could be hit with DOJ antitrust suit as early as this summer
Dive Brief: The Department of Justice (DOJ) could bring an antitrust lawsuit against Google as early as this summer, with...
Why QSRs must move past competitive sparring in the COVID-19 era
For the past few years, quick service restaurant (QSR) brand marketing has been about snark, disruption, hijacking each other's campaigns...
Facebook acquires Giphy image-sharing platform for reported $400M
Brief: Facebook announced in a blog post Friday that it acquired the image-sharing platform Giphy. The deal came in at...
Chrome to block resource-depleting ads
Dive Brief: Google's desktop and mobile web browser Chrome will begin blocking ads in August that use too much of...
Nintendo only brand to rank in top 10 for online, offline marketing
Dive Brief: Nintendo last year was the only brand among more than 600 to receive a top 10 ranking in...
