Skittles returns to controversial colorless packaging in honor of LGBTQ Pride
Dive Brief: In June, Skittles will again remove its signature rainbow design from packaging and the color from its candies...
Marketing
Bodyarmor’s new campaign may signal a return to OOH post-pandemic
Dive Brief: Sports drink Bodyarmor this week is launching its largest advertising campaign, including a TV spot, digital and social...
Coronavirus brings thorny issue of worker treatment to the marketing fore
Early in May, Tim Bray, a senior engineer at Amazon, resigned from the company, drawing a swarm of media attention....
Bank of America, Facebook defied April slump with higher programmatic spend
Dive Brief: Bank of America, Electronic Arts, Facebook, Grubhub and Slack were among the handful of major companies that boosted...
Mastercard brings Priceless experiences lineup online
Dive Brief: Mastercard is bringing its "Priceless experiences" to the digital world by offering online experiences to cardholders as they...
Facebook debuts Shops e-commerce initiative to support small businesses
Brief: Facebook unveiled Facebook Shops, a new feature to help small businesses in the U.S. turn their social media profiles...
Chex Mix reboots branded video game from the ’90s
Dive Brief: Chex Mix this week debuted an updated version of its "Chex Quest" video game from the 1990s. The...
75% of ANA members have diversity plans, but only 40% apply them to marketing
Dive Brief: Seventy-five percent of members of the Association of National Advertisers (ANA) have plans to hire suppliers with diverse...
How to safeguard and grow OTT, CTV ad revenues during the pandemic
The following is a guest post from Daniel Elad, chief strategy officer at SaaS ad monetization platform TheViewPoint. Opinions are...
YouTube advertisers get access to streaming TV under new YouTube Select offering
Dive Brief: YouTube today unveiled a new product for advertisers called YouTube Select that unifies the video service's premium ad...
