TikTok to present at IAB NewFronts for 1st time
Brief: Social video app TikTok for the first time will pitch advertisers at the NewFronts, the Interactive Advertising Bureau's yearly...
Marketing
M&M’s crowdsources next TV spot via virtual coloring book
Dive Brief: M&M's developed a virtual coloring book at helpuscolor.mms.com, providing consumers a chance to be featured in the brand's...
PepsiCo finds empathy is new imperative for marketers amid pandemic uncertainty
UPDATE: May 14, 2020: This story has been updated to include comments from PepsiCo Beverages North America CMO Greg Lyons. ...
3 pandemic-related behaviors will stick as consumer anxiety subsides, Kantar predicts
Dive Brief: Quarantine-related lockdowns have shifted consumer behavior in three essential ways that will endure even as anxieties subside, according...
Bud Light updates vintage ads in new social distancing spots
Dive Brief: Bud Light debuted a new social media and sweepstakes campaign centered on reboots of the brand's "Genius" ads,...
McDonald’s will boost US marketing $100M as dining rooms reopen
Dive Brief: McDonald's plans to increase its spending on U.S. marketing by an estimated $100 million and a similar amount...
Cadillac’s CMO wants the upfronts to evolve to meet a disruptive moment
Like much of the events space, the TV upfronts season has been turned on its head by the coronavirus pandemic....
1-800-Flowers debuts social support group portal
Dive Brief: 1-800-Flowers launched a new online community, called Connection Communities, designed to help people find support during difficult times,...
Coke’s leading marketing executive in North America is retiring
Dive Brief: The Coca-Cola Company's highest ranking marketing official in North America, Geoff Cottrill — who has been SVP of...
Companies’ behavior mid-pandemic influences future brand loyalty, survey finds
Dive Brief: Eighty-three percent of consumers said behavior by a company's leadership during the pandemic will influence whether they buy...
