Sameness, exploitation sets in for COVID-19 ads, study says
Dive Brief: As the pandemic has continued, ads are having a harder time breaking through, according to a new analysis...
Marketing
Lowe’s helps ‘American Idol’ singers build home stages for season finale
Dive Brief: Lowe's teamed up with ABC's "American Idol" to help contestants trick out their home stages in advance of...
WSJ: Google could be hit with DOJ antitrust suit as early as this summer
Dive Brief: The Department of Justice (DOJ) could bring an antitrust lawsuit against Google as early as this summer, with...
Why QSRs must move past competitive sparring in the COVID-19 era
For the past few years, quick service restaurant (QSR) brand marketing has been about snark, disruption, hijacking each other's campaigns...
Facebook acquires Giphy image-sharing platform for reported $400M
Brief: Facebook announced in a blog post Friday that it acquired the image-sharing platform Giphy. The deal came in at...
Chrome to block resource-depleting ads
Dive Brief: Google's desktop and mobile web browser Chrome will begin blocking ads in August that use too much of...
Nintendo only brand to rank in top 10 for online, offline marketing
Dive Brief: Nintendo last year was the only brand among more than 600 to receive a top 10 ranking in...
TikTok to present at IAB NewFronts for 1st time
Brief: Social video app TikTok for the first time will pitch advertisers at the NewFronts, the Interactive Advertising Bureau's yearly...
M&M’s crowdsources next TV spot via virtual coloring book
Dive Brief: M&M's developed a virtual coloring book at helpuscolor.mms.com, providing consumers a chance to be featured in the brand's...
PepsiCo finds empathy is new imperative for marketers amid pandemic uncertainty
UPDATE: May 14, 2020: This story has been updated to include comments from PepsiCo Beverages North America CMO Greg Lyons. ...
