AB InBev supports global bar partners with localized social ads
Dive Brief: Anheuser-Busch InBev is teaming with social ad platform Tiger Pistol in a move to help the beer maker's...
Marketing
Top brands, digital media rally around Blackout Tuesday, but it could backfire
Dive Brief: Music streaming services from major digital media platforms including Apple Music, Amazon Music, YouTube Music and Spotify will...
Product ads are top performers among non-COVID-19 spots, study finds
Dive Brief: Idaho Potato, Reynolds Kitchens, Shark Vac Mop and M&M's are among brands whose product-focused ads are resonating with...
Nike calls on America to confront racism in new video
Dive Brief: Nike released a new 60-second video in support of racial justice called "For Once, Don't Do It," the...
How Clorox built a DTC brand with the resources of a CPG giant
Consumer packaged goods (CPG) giants have been developing direct-to-consumer (DTC) capabilities because of the high-growth potential and the way that...
Popeyes refreshes brand identity, pilots store redesign
Dive Brief: Popeyes Louisiana Kitchen unveiled a new brand identity, including a fresh logo, iconography and color palette, the company...
Dunkin’ declares support for The Donut Party in nod to election year
Dive Brief: Dunkin' launched a new campaign in support of National Donut Day (June 5) that spoofs the election year,...
CMOs face pay cuts as economy slows during pandemic
Dive Brief: Chief marketing officers this year could see declines to their salaries with 84% saying in a survey that...
Record digital ad revenue preceded slowest quarter in a decade, IAB finds
U.S. digital ad revenue rose to a record $125 billion last year, up 16% from 2018, according to the Interactive...
Comcast splits ownership of targeted ad platform with Charter, ViacomCBS as TV pressures grow
Dive Brief: Comcast is spinning off its Blockgraph platform for TV ad-targeting, splitting ownership with ViacomCBS and Charter Communications, according...
