CMOs face pay cuts as economy slows during pandemic
Dive Brief: Chief marketing officers this year could see declines to their salaries with 84% saying in a survey that...
Marketing
Record digital ad revenue preceded slowest quarter in a decade, IAB finds
U.S. digital ad revenue rose to a record $125 billion last year, up 16% from 2018, according to the Interactive...
Comcast splits ownership of targeted ad platform with Charter, ViacomCBS as TV pressures grow
Dive Brief: Comcast is spinning off its Blockgraph platform for TV ad-targeting, splitting ownership with ViacomCBS and Charter Communications, according...
CMOs became a more diverse group in 2019, study says
Dive Brief: Forty-three percent of CMOs at the 100 most advertised brands were women in 2019, up from 36% in...
Truly Hard Seltzer celebrates Pride with OOH, social campaign
Dive Brief: Truly Hard Seltzer is taking over the Times Square billboard to celebrate the 50th anniversary of the New...
What marketers can learn from media coverage of COVID-19
The following is a guest post from Ben Lack, founder and CEO at agency Interrupt Media. Opinions are the author's...
LGBTQ-inclusive marketing opens door to acceptance, P&G and GLAAD find
Dive Brief: Representation of LGBTQ people in media, including TV, film and advertising, plays a significant role in growing acceptance...
Burger King celebrates employees with customer thank yous
Dive Brief: Burger King is displaying messages of gratitude for employees on digital kiosks and menu boards in its restaurants...
Criteo’s self-service platform places ads across retailer e-commerce sites
Dive Brief: Online ad platform Criteo started a self-service portal that lets marketers buy media placements on retailer websites to...
Where ad spending is thriving during COVID-19, including a few surprises
Brands have always had to be thoughtful about how and where they spend their ad budgets, but the outbreak of...
