McDonald’s names victims of police brutality, racist violence in new ad
Dive Brief: McDonald's released a new video on Twitter that takes a stand against systemic oppression, police brutality and racist...
Marketing
J.M. Smucker cut marketing spend 5.8% last quarter amid pandemic disruptions
Dive Brief: J.M. Smucker cut marketing spending 5.8% to $119.5 million in the last quarter ended April 30 from a...
Is Facebook using the pandemic to shore up its influence?
In mid-May, Facebook acquired the popular GIF-sharing platform Giphy, raising eyebrows from Madison Avenue to the halls of Congress as...
Campbell boosts ad spend as sales surge during pandemic
Dive Brief: Campbell Soup Company increased advertising spend during the first three months of the year as the coronavirus pandemic...
Nike’s ‘For Once, Don’t Do It’ ad seen as empowering, exploitative: study
Dive Brief: Nike's "For Once, Don't Do It" ad was perceived as empowering by 60% of respondents in a recent...
66% of marketers expect to increase programmatic ad spending, survey finds
Dive Brief: Sixty-six percent of marketers expect that their programmatic advertising budgets will increase in the coming months, according to...
KFC Canada bets on AI analytics for deeper insights across functions
Dive Brief: KFC has tapped AI analytics vendor Manthan's enterprise analytics platform to centralize its use of data across the...
Forrester: CMOs must adjust as agencies shed more than 50K jobs
Dive Brief: Chief marketing officers need to adjust to having less support from U.S. advertising agencies as they shed ane...
Listening to change: Customer experience execs share insights on navigating COVID-19
The following is a guest post from Tasso Argyos, founder and CEO of customer data company ActionIQ. Opinions are the...
1-800-Flowers CMO on how to fertilize connections as consumer needs change
Like many businesses across the nation, 1-800-Flowers saw sales wither as the coronavirus pandemic started to take hold in early...
