Forrester: CMOs must adjust as agencies shed more than 50K jobs
Dive Brief: Chief marketing officers need to adjust to having less support from U.S. advertising agencies as they shed ane...
Marketing
Listening to change: Customer experience execs share insights on navigating COVID-19
The following is a guest post from Tasso Argyos, founder and CEO of customer data company ActionIQ. Opinions are the...
1-800-Flowers CMO on how to fertilize connections as consumer needs change
Like many businesses across the nation, 1-800-Flowers saw sales wither as the coronavirus pandemic started to take hold in early...
AB InBev supports global bar partners with localized social ads
Dive Brief: Anheuser-Busch InBev is teaming with social ad platform Tiger Pistol in a move to help the beer maker's...
Top brands, digital media rally around Blackout Tuesday, but it could backfire
Dive Brief: Music streaming services from major digital media platforms including Apple Music, Amazon Music, YouTube Music and Spotify will...
Product ads are top performers among non-COVID-19 spots, study finds
Dive Brief: Idaho Potato, Reynolds Kitchens, Shark Vac Mop and M&M's are among brands whose product-focused ads are resonating with...
Nike calls on America to confront racism in new video
Dive Brief: Nike released a new 60-second video in support of racial justice called "For Once, Don't Do It," the...
How Clorox built a DTC brand with the resources of a CPG giant
Consumer packaged goods (CPG) giants have been developing direct-to-consumer (DTC) capabilities because of the high-growth potential and the way that...
Popeyes refreshes brand identity, pilots store redesign
Dive Brief: Popeyes Louisiana Kitchen unveiled a new brand identity, including a fresh logo, iconography and color palette, the company...
Dunkin’ declares support for The Donut Party in nod to election year
Dive Brief: Dunkin' launched a new campaign in support of National Donut Day (June 5) that spoofs the election year,...
