3 pandemic-related behaviors will stick as consumer anxiety subsides, Kantar predicts
Dive Brief: Quarantine-related lockdowns have shifted consumer behavior in three essential ways that will endure even as anxieties subside, according...
Marketing
Bud Light updates vintage ads in new social distancing spots
Dive Brief: Bud Light debuted a new social media and sweepstakes campaign centered on reboots of the brand's "Genius" ads,...
McDonald’s will boost US marketing $100M as dining rooms reopen
Dive Brief: McDonald's plans to increase its spending on U.S. marketing by an estimated $100 million and a similar amount...
Cadillac’s CMO wants the upfronts to evolve to meet a disruptive moment
Like much of the events space, the TV upfronts season has been turned on its head by the coronavirus pandemic....
1-800-Flowers debuts social support group portal
Dive Brief: 1-800-Flowers launched a new online community, called Connection Communities, designed to help people find support during difficult times,...
Coke’s leading marketing executive in North America is retiring
Dive Brief: The Coca-Cola Company's highest ranking marketing official in North America, Geoff Cottrill — who has been SVP of...
Companies’ behavior mid-pandemic influences future brand loyalty, survey finds
Dive Brief: Eighty-three percent of consumers said behavior by a company's leadership during the pandemic will influence whether they buy...
Marketers must adapt to change, the only certainty for global business this decade
The following is a guest post from Bob Feldman, vice chair of global consultancy ICF Next. Opinions are the author's...
Tostitos sponsors livestreamed nacho showdown between Guy Fieri, Bill Murray
Dive Brief: Frito-Lay's Tostitos chip brand will serve as presenting sponsor for a livestreamed nacho competition between actor Bill Murray...
52% of advertisers plan to increase spending this summer, survey finds
Dive Brief: Following weeks of coronavirus-related spending cuts, 26% of advertisers surveyed April 16-20 said they expect to increase ad...
