Marketers must adapt to change, the only certainty for global business this decade
The following is a guest post from Bob Feldman, vice chair of global consultancy ICF Next. Opinions are the author's...
Marketing
Tostitos sponsors livestreamed nacho showdown between Guy Fieri, Bill Murray
Dive Brief: Frito-Lay's Tostitos chip brand will serve as presenting sponsor for a livestreamed nacho competition between actor Bill Murray...
52% of advertisers plan to increase spending this summer, survey finds
Dive Brief: Following weeks of coronavirus-related spending cuts, 26% of advertisers surveyed April 16-20 said they expect to increase ad...
Chips Ahoy, Sour Patch Kids team up to host virtual prom
Dive Brief: Chips Ahoy and Sour Patch Kids are teaming up to host a virtual prom for high school students...
Why PepsiCo launched 2 new direct-to-consumer sites
Dive Brief: PepsiCo has launched two direct-to-consumer websites where shoppers can order an assortment of the company's products, the snack and...
Campaign Trail: Rothy’s weaves sustainability into luxury’s evolving definition
Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View...
Hormel hosts virtual festival of 6 ‘hope-filled’ films on YouTube
Dive Brief: Hormel Foods, the food company based in Austin, Minnesota, will this week host its first-ever virtual film festival on...
Pedigree supports contactless pet adoption with Zoom tie-in
Dive Brief: Dog food brand Pedigree wants to keep the lines of dog adoption open during the COVID-19 shutdowns by...
Grey Goose hires bartenders for video mixology series
Dive Brief: Bacardi's Grey Goose Vodka brand hired out-of-work bartenders for a new video series, "House Pour," on how to...
PepsiCo spotlights essential workers in new ‘Stronger Together’ platform
Dive Brief: PepsiCo is launching a campaign called "Stronger Together" to celebrate essential workers during the pandemic, the company revealed...
