CMOs became a more diverse group in 2019, study says
Dive Brief: Forty-three percent of CMOs at the 100 most advertised brands were women in 2019, up from 36% in...
Marketing
Truly Hard Seltzer celebrates Pride with OOH, social campaign
Dive Brief: Truly Hard Seltzer is taking over the Times Square billboard to celebrate the 50th anniversary of the New...
What marketers can learn from media coverage of COVID-19
The following is a guest post from Ben Lack, founder and CEO at agency Interrupt Media. Opinions are the author's...
LGBTQ-inclusive marketing opens door to acceptance, P&G and GLAAD find
Dive Brief: Representation of LGBTQ people in media, including TV, film and advertising, plays a significant role in growing acceptance...
Burger King celebrates employees with customer thank yous
Dive Brief: Burger King is displaying messages of gratitude for employees on digital kiosks and menu boards in its restaurants...
Criteo’s self-service platform places ads across retailer e-commerce sites
Dive Brief: Online ad platform Criteo started a self-service portal that lets marketers buy media placements on retailer websites to...
Where ad spending is thriving during COVID-19, including a few surprises
Brands have always had to be thoughtful about how and where they spend their ad budgets, but the outbreak of...
Ben & Jerry’s launches ice cream into stratosphere for Netflix tie-in
Dive Brief: Unilever subsidiary Ben & Jerry's is extending its partnership with Netflix via a new ice cream flavor called...
PepsiCo Foodservice CMO on linking restaurant relief to culture amid a pandemic
For PepsiCo, the coronavirus pandemic has altered not only how the food and beverage marketer engages consumers, but also business...
Busch Beer unveils corn cans, NASCAR tie-in for farmer relief
Dive Brief: Busch Beer designed a limited-edition can adorned with images of corn to help the nonprofit Farm Rescue expand...
