Ben & Jerry’s launches ice cream into stratosphere for Netflix tie-in
Dive Brief: Unilever subsidiary Ben & Jerry's is extending its partnership with Netflix via a new ice cream flavor called...
Marketing
PepsiCo Foodservice CMO on linking restaurant relief to culture amid a pandemic
For PepsiCo, the coronavirus pandemic has altered not only how the food and beverage marketer engages consumers, but also business...
Busch Beer unveils corn cans, NASCAR tie-in for farmer relief
Dive Brief: Busch Beer designed a limited-edition can adorned with images of corn to help the nonprofit Farm Rescue expand...
Budweiser honors healthcare workers and military heroes in new campaign
Dive Brief: Budweiser kicked off a new marketing campaign showcasing new limited-edition packaging and honoring frontline heroes who have given...
Instacart starts self-serve ad platform to connect brands with shoppers
Dive Brief: Online grocery company Instacart launched a self-serve advertising platform that lets marketers promote products in search results. Brands can...
59% of ad agency employees working longer during pandemic, study says
Dive Brief: More than half (59%) of employees at advertising and marketing agencies said they were working longer hours as...
United Airlines debuts cleaning protocols with Clorox to lure back flyers
Dive Brief: United Airlines unveiled new cleaning protocols and travel safety measures in a move to rebuild trust in flying,...
Walmart flips associate’s hopeful poem into new video ad
Dive Brief: Walmart unveiled a new video ad starring an employee reading an original poem about working during the COVID-19...
Campaign Trail: Muscle Milk flexes mental resilience under PepsiCo banner
Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View...
Mazda brings playable concept car to PlayStation, esports series
Dive Brief: Mazda Motor Corp. designed a virtual race car for the Sony PlayStation 4 video game "Gran Turismo Sport"...
