Peloton hits brakes on marketing as at-home fitness sells itself
UPDATE: May 7, 2020: This story has been updated to include details of the departure of Carolyn Tisch Blodgett, Peloton's head...
Marketing
Consumers tire of COVID-19-related ads, survey finds
Dive Brief: A survey of 7,000 consumers across seven countries in April found that 41% are now ready to hear...
Bud Light Seltzer kicks off summer with virtual concert series
Dive Brief: Bud Light Seltzer is hosting a new virtual weekly music series called the Bud Light Seltzer Sessions: Your...
15% of programmatic ad spend disappears in the supply chain, study says
Dive Brief: The programmatic advertising supply chain between marketers and online publishers sees about half the money spent by brands...
Roku’s ad platform launches with Drizly, Experian, Intuit TurboTax and Lexus
Dive Brief: Drizly, Experian, Intuit TurboTax and Lexus are the launch partners for Roku's new ad platform, called OneView, the...
What does the marketing funnel look like post-pandemic?
The following is a guest post from Ken Harlan, founder and CEO at Mobile Fuse. Opinions are the author's own....
Gen Z wants fun, exciting ads amid pandemic boredom, survey says
Dive Brief: Generation Z consumers want to see fun and exciting advertising to help fill the hours spent in social...
Clorox refreshes ad strategy with digital media shift, $50M budget increase
Dive Brief: Clorox's digital media services will shift from WPP's AKQA to Omnicom's OMD after a recent review, according to...
Jared hosts virtual weddings with #LoveCantWait TV, social campaign
Dive Brief: Jewelry retailer Jared is launching a campaign on TV and social to promote virtual weddings as people practice...
Anheuser-Busch wins appeal in corn syrup battle with Molson Coors
Dive Brief: A federal appeals court overturned a lower court's ruling that backed Molson Coors in an ongoing battle about...
