Chips Ahoy, Sour Patch Kids team up to host virtual prom
Dive Brief: Chips Ahoy and Sour Patch Kids are teaming up to host a virtual prom for high school students...
Marketing
Why PepsiCo launched 2 new direct-to-consumer sites
Dive Brief: PepsiCo has launched two direct-to-consumer websites where shoppers can order an assortment of the company's products, the snack and...
Campaign Trail: Rothy’s weaves sustainability into luxury’s evolving definition
Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View...
Hormel hosts virtual festival of 6 ‘hope-filled’ films on YouTube
Dive Brief: Hormel Foods, the food company based in Austin, Minnesota, will this week host its first-ever virtual film festival on...
Pedigree supports contactless pet adoption with Zoom tie-in
Dive Brief: Dog food brand Pedigree wants to keep the lines of dog adoption open during the COVID-19 shutdowns by...
Grey Goose hires bartenders for video mixology series
Dive Brief: Bacardi's Grey Goose Vodka brand hired out-of-work bartenders for a new video series, "House Pour," on how to...
PepsiCo spotlights essential workers in new ‘Stronger Together’ platform
Dive Brief: PepsiCo is launching a campaign called "Stronger Together" to celebrate essential workers during the pandemic, the company revealed...
Peloton hits brakes on marketing as at-home fitness sells itself
UPDATE: May 7, 2020: This story has been updated to include details of the departure of Carolyn Tisch Blodgett, Peloton's head...
Consumers tire of COVID-19-related ads, survey finds
Dive Brief: A survey of 7,000 consumers across seven countries in April found that 41% are now ready to hear...
Bud Light Seltzer kicks off summer with virtual concert series
Dive Brief: Bud Light Seltzer is hosting a new virtual weekly music series called the Bud Light Seltzer Sessions: Your...
