Roku’s ad platform launches with Drizly, Experian, Intuit TurboTax and Lexus
Dive Brief: Drizly, Experian, Intuit TurboTax and Lexus are the launch partners for Roku's new ad platform, called OneView, the...
Marketing
What does the marketing funnel look like post-pandemic?
The following is a guest post from Ken Harlan, founder and CEO at Mobile Fuse. Opinions are the author's own....
Gen Z wants fun, exciting ads amid pandemic boredom, survey says
Dive Brief: Generation Z consumers want to see fun and exciting advertising to help fill the hours spent in social...
Clorox refreshes ad strategy with digital media shift, $50M budget increase
Dive Brief: Clorox's digital media services will shift from WPP's AKQA to Omnicom's OMD after a recent review, according to...
Jared hosts virtual weddings with #LoveCantWait TV, social campaign
Dive Brief: Jewelry retailer Jared is launching a campaign on TV and social to promote virtual weddings as people practice...
Anheuser-Busch wins appeal in corn syrup battle with Molson Coors
Dive Brief: A federal appeals court overturned a lower court's ruling that backed Molson Coors in an ongoing battle about...
Are CMOs failing brands or are brands failing CMOs?
It's hard to find someone who will argue that the chief marketing officer isn't essential to an organization, but lately,...
Mucinex enlivens coronavirus PSA content with Instagram superhero art
Brief: Cold and flu brand Mucinex launched an Instagram content series that uses superhero art to encourage consumers to continue...
Campbell Soup inspires home cooks with new tie-in on Group Nine sites
Dive Brief: Campbell Soup Company kicked off a new social and digital campaign aimed at promoting home cooked meals, the...
Popeyes recruits out-of-work musicians to re-record jingle for pandemic era
Dive Brief: Popeyes is calling on musicians who are out of work during the coronavirus pandemic to help the company...
