Are CMOs failing brands or are brands failing CMOs?
It's hard to find someone who will argue that the chief marketing officer isn't essential to an organization, but lately,...
Marketing
Mucinex enlivens coronavirus PSA content with Instagram superhero art
Brief: Cold and flu brand Mucinex launched an Instagram content series that uses superhero art to encourage consumers to continue...
Campbell Soup inspires home cooks with new tie-in on Group Nine sites
Dive Brief: Campbell Soup Company kicked off a new social and digital campaign aimed at promoting home cooked meals, the...
Popeyes recruits out-of-work musicians to re-record jingle for pandemic era
Dive Brief: Popeyes is calling on musicians who are out of work during the coronavirus pandemic to help the company...
Q1 growth in digital ad spend masks negative effect of pandemic
Dive Brief: The effects of the coronavirus pandemic on digital media spending were minimal during the first quarter, which mostly...
Ads around COVID-19 work better within news media, study finds
Dive Brief: Ads related to COVID-19 often perform better when part of news programming, according to MediaScience's in-home audience survey...
Amazon’s ad business a ‘mixed bag’ as Q1 sales soar, profits tumble
Dive Brief: Reporting on a period that came to be dominated by the COVID-19 pandemic, Amazon on Thursday reported that first quarter...
Shoppers prefer brands over private labels in current economic slowdown, study says
Dive Brief: American consumers are reducing their total spending, with 55% cutting spending by 10%-20%, 25% cutting by 30%-40% and...
Taco Bell, Chipotle adjust marketing around Cinco de Mayo amid coronavirus
Dive Brief: Restaurant rivals Taco Bell and Chipotle launched campaigns around Cinco de Mayo, and both efforts reflect how the...
Liquid Death water riffs on haters’ comments with metal album
Dive Brief: Liquid Death, a water brand packaged in recyclable aluminum cans, launched a new marketing campaign that embraces its...
